Title	MORE ACTIVE THAN YOU!
Brand	ESTONIAN HEALTH INSURANCE FUND
Product/Service	ESTONIAN HEALTH INSURANCE FUND
Category	B02. Healthcare
Entrant	OPTIMIST GROUP Tallinn, ESTONIA
Idea Creation	OPTIMIST GROUP Tallinn, ESTONIA
Production	KUUKULGUR FILM Tallinn, ESTONIA

Name	Company	Position
Oliver Lomp	Optimist Creative	Creative Director
Kadri-Liis Nikopensius	Optimist Creative	Project Manager
Bruno Palmik	Optimist Creative	Art Director
Andres Maimik	Kuukulgur Films	Director
Priit Aus	Kuukulgur Films	Pruducer

Write a short summary of what happens in the film

The main hero of the film is a swimmer born with no hands and only one healthy leg, Matz Topkin, who trains six times a week. He could have an excuse, yet he is 10 times more active than the average Estonian. He trains six times a week and has set the goal of achieving a medal at the Paralympics.

Cultural / Context information for the jury

Estonians aren’t moving enough. Only 7% of us practice at least half an hour of health sports every day, while nearly a quarter of the population are not moving at all. We constantly hide behind pseudo-excuses: I don't have time, I'm not fit for training, it's expensive to practice. The result of this – significantly increasing our risk of getting heart disease. This exhausts the social system, not to mention the health of people. We wanted to shake up the population and make them wonder about whether their excuses were really justified.