| Title | SCREEN POLLUTION |
| Brand | MULTIÓPTICAS |
| Product/Service | MULTIÓPTICAS |
| Category |
A08. Corporate Social Responsibility (CSR) / Corporate Image |
|
Entrant
|
LLYC Madrid, SPAIN
|
|
Idea Creation
|
LLYC Madrid, SPAIN
|
|
Production
|
GARLIC TV Madrid, SPAIN
|
Credits
| David Gonzalez Natal |
LLYC |
Senior Director of the Consumer Engagement area |
| Julio Alonso Caballero |
LLYC |
Senior consultant |
| Pablo Hernández de Urrutia |
LLYC |
Consultant |
| Valeria Rey |
LLYC |
Consultant |
| Carlos Magro |
LLYC |
Branding Area Director |
| Luis Calvo |
LLYC |
Senior consultant |
| Francisco Javier Romero |
LLYC |
Senior consultant |
| Pilar Medrano |
LLYC |
Producer |
| Javier Sanchez |
Multiopticas |
Advertiser Team |
| Oscar López |
Multiopticas |
Advertiser Team |
| Bélen Pérez |
Multiopticas |
Advertiser Team |
Write a short summary of what happens in the film
The camera advances constantly in traveling out. It goes through an industrial warehouse, and during the trip we see a different everyday scene where the screens should not have been there.
As we change the situation, the count of hours spent in front of the screen increases. The space is raised in a theatrical way and the situations are limited in themselves. The lighting emphasizes the blue light emitted by all devices with screens. The last scene shows us a halo of hope when a girl decides to put down her cell and challenge this new pollution.
Cultural / Context information for the jury
Multiópticas, brand leader in the optical-industry in Spain, wanted to strengthen its strategic positioning in the eye-health sector through a powerful idea that could generate conversation.
We have heard the negative effects of air pollution, light pollution, even sound pollution. And if we were facing another type of pollution?
We spend 11 hours a day watching screens, and that affects eye-health. Nobody talks about it. So, we created the concept to be able to talk about it: SCREEN POLLUTION.