| Title | PERSPECTIVE |
| Brand | PALAIS DE TOKYO |
| Product/Service | PALAIS DE TOKYO |
| Category |
G01. Local Brand |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Production
|
CAVIAR Paris, FRANCE
|
|
Production 2
|
LA-BO Paris, FRANCE
|
Credits
| Rémi Babinet |
BETC |
Chief Creative Officer |
| Julien Deschamps |
BETC |
Associate Creative Director |
| Caroline Grimprel |
BETC |
Art Director |
| Alice Resseguier |
BETC |
Assistant Art Director |
| Julien Deschamps |
BETC |
Copywriter |
| Manon LeRoy-Oclin |
BETC |
Strategic Planning |
| Alexandra Chini |
BETC |
Traffic |
| Isabelle MENARD |
BETC |
TV producer |
| Cloé Bailly |
NA |
Director |
| Martine Picard |
BETC |
Head of Media |
| Christopher Miles |
Palais de Tokyo |
Brand Management |
| Natascha Jakobsen |
Palais de Tokyo |
Brand Management |
| Catherine Emprin |
BETC |
Agency Management |
| Solène Lecomte |
BETC |
Agency Management |
| Gaëlle Perrier |
BETC |
Agency Management |
Write a short summary of what happens in the film
The film takes place inside the museum Le Palais de Tokyo.
We see the backs of two women sitting in front of two sculptures. The two characters are discussing what they see and they don’t seem very receptive to it.
Please tell us about the brand in relation to the locality or market where the product / service is distributed
Palais de Tokyo is an atypical cultural place that tends to baffle Parisians.
First by its name; it has nothing to do with Japan and is obviously not a palace in the historical sense (it was built in 1937 and renovated in 2002)
Then by its content: it hosts artists, "happenings", has a bookstore, a cinema, restaurants and even a nightclub ...
The Palais de Tokyo is in the daily lives of Parisians but has never made a clear statement about its vision or role in contemporary art.
Yet the Palais de Tokyo is central in the landscape of contemporary art. Faced with the proliferation of private foundations in Paris, "blockbuster" exhibitions and the monetisation of the art market, it proposes to defend a bold and pioneering vision of contemporary art, to assert itself as a a breeding ground which questions our society and changes our view of the world.