| Title | SPREAD THE MOOD |
| Brand | UNIBAIL-RODAMCO-WESTFIELD |
| Product/Service | UNIBAIL-RODAMCO-WESTFIELD |
| Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Production
|
HENRY Paris, FRANCE
|
|
Production 2
|
GUM Paris, FRANCE
|
Credits
| Antoine Choque |
BETC |
Executive Creative Director |
| Damien Bellon |
BETC |
Creative Director |
| Lauren Haberfiled |
BETC |
Art Director |
| Julien Bogino |
BETC |
Art Director |
| Aklan Garcia |
BETC |
Copywriter |
| Christophe Caurret |
BETC |
Music Creative Director |
| Huw Devine |
BETC |
Strategic Planning |
| Marie–Caroline Pupin |
BETC |
Traffic |
| David Green |
BETC |
TV Producer |
| Fredrik Bond |
NA |
Director |
| MYF RYAN |
UNIBAIL-RODAMCO-WESTFIELD |
Brand Management |
| HARITA SHAH |
UNIBAIL-RODAMCO-WESTFIELD |
Brand Management |
| Jean-Patrick Spitz |
BETC |
Agency Management |
| Geraldine Boisse |
BETC |
Agency Management |
| Vittorio Lucchini Gilera |
BETC |
Agency Management |
Write a short summary of what happens in the film
This spot is about Westfield's expansion in Europe. The colourful and energetic musical film, "Spread the mood", marks the launch of Westfield's first Pan-European marketing campaign. The shoppers sing along to the famous Beatles track "Come Together" as they explore some of the shops the centre has to offer. As the main character dances through the mall, he spreads this lively and joyful mood to friends, couples and families who quickly join in, showing there's something for everyone and that it's the perfect place to "come together".