ZIRAAT TURKISH CUP - 10TH YEAR CAMPAIGN
| Title | ZIRAAT TURKISH CUP - 10TH YEAR CAMPAIGN |
| Brand | ZIRAAT FINANCE GROUP |
| Product/Service | ZIRAAT BANK |
| Category |
E02. TV & VOD: Fiction & Non-Fiction |
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Entrant
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HAPPY PEOPLE PROJECT Istanbul, TURKEY
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Idea Creation
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HAPPY PEOPLE PROJECT Istanbul, TURKEY
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Production
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PLUS YAPIM Istanbul, TURKEY
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Additional Company
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ZIRAAT BANK Ankara, TURKEY
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Credits
| Yasar Akbas |
Happy People Project |
Chief Creative Officer |
| Orçun Onural |
Happy People Project |
Chief Executive Officer |
| Firat Yildiz |
Happy People Project |
Creative Director |
| Tugçe Kadioglu |
Happy People Project |
Copywriter |
| Mert Merdim |
Happy People Project |
Art Director |
| Fatih Yilmaz |
Happy People Project |
Art Director |
| Kerem Yalçin |
Happy People Project |
Account Director |
| Burçin Tutumoglu |
Happy People Project |
Account Executive |
| Kerem Ilbeyli |
Happy People Project |
Agency Producer |
| Emel Göker |
Happy People Project |
Planning Director |
| Özlem Akbas |
Happy People Project |
Planner |
| Gabe Ibanez |
Brownie Film Co. |
Director |
Write a short summary of what happens in the film
“Beneath those unforgettable moments for a decade, you'll see Ziraat Turkish Cup.“
That sweat to win, that tear after losing… Unforgettable excitement of the little fan who came to his first football match… The blind love of the millions who never miss any football match…
This is such a game that stops the life for 90 minutes. Ziraat Bank provides all these enthusiasm to Turkey, and carries all these emotions proudly for a decade.
Cultural / Context information for the jury
Ziraat Bank is the one of oldest and the strongest organization in our country with its 156-year of experience. Thus, the brand promise of Bank is “More than a bank”.Similar to Bank's brand promise,football has been considered as more than a football in Turkey, followed and beloved by a wide mass.The biggest, most common and the most beloved bank of Turkey, Ziraat Bank became the sponsor for the most popular sport in Turkey and took the royalty of the cup. This sponsorship is a significant social responsibility project executed to emphasize that the values prioritized by the Turkey Cup, organized with the support of Bank, gives the amateur league teams the opportunity of compete against the Super League teams. Thanks to the sponsorship of matches are broadcasted free on national channels and millions of millions of supporters can enjoy them without paying any fees.