| Title | CROSSROADS |
| Brand | THE CONFEDERATION OF NORWEGIAN ENTERPRISE (NHO) |
| Product/Service | THE ANNUAL CONFERENCE |
| Category |
D01. Screens & Events |
|
Entrant
|
REDINK Oslo, NORWAY
|
|
Idea Creation
|
REDINK Oslo, NORWAY
|
|
Production
|
GO ELECTRA Oslo, NORWAY
|
Credits
| Helge Skivenes |
Redink |
Creative |
| Håvard Arnstad |
Go Electra |
Chief Creative Officer |
| Una Solbakken Grosch |
Redink |
Project leader |
| Jens Peder Hertzberg |
Go Electra |
Editor and VFX artist |
| Ingunn Solli |
Redink |
Client Director |
| Alexander Balchen |
Go Electra |
Producer |
| Joachim Foss Rønning |
Redink |
Director |
| Roy Westad |
Go Electra |
Composer |
Write a short summary of what happens in the film
A young man is facing the camera with a tense expression. He speaks directly to the viewer, sharing his fears for the future. How he is afraid of the changing climate, of war, of being unemployed and of others that are afraid. He fears that we might stop trusting each other, and lose our ability to cooperate. As he is speaking, the words animate across the screen, ensuring that the message can be received without sound. The young man explains that "we", both as a nation, and as the world, stand at a crossroads. That the future might be scary, but that it is our decision if we face the future together or alone. Every single country is connected. Working together is hard, but he believes that we can do it, that we can work together despite differences and across borders. That's what gives him hope for the future.
Cultural / Context information for the jury
NHO's Annual Conference sets the Norwegian agenda for international policy, economy and trade. In 2019 the subject was "We and the world" with emphasis on trade with the EU.
The Norwegian economy is deeply dependent on foreign trade. A core belief of The Confederation of Norwegian Enterprise (NHO) is the necessity of robust international trade agreements.
Norway never joined the European Union, but is granted access to the internal markets of the EU through membership in the European Economic Community (EEC). 80% of Norwegian exports are sold to the EU thanks to the all important EEC-agreement.
But now the EEC-agreement is under pressure. Brexit, and similar anti-international movements are trending in politics. At the same time, Norwegian youth know little of economy, and take our generous welfare benefits for granted. At both at a popular and at a political level, support of the EEC is faltering. Withdrawal from the EEC