BOURSORAMA BANQUE - BRAD PITT
Title | BOURSORAMA BANQUE - BRAD PITT |
Brand | BOURSORAMA BANQUE |
Product/Service | BANK |
Category |
A06. Consumer Services/Business to Business |
Entrant
|
BUZZMAN Paris, FRANCE
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Production
|
INSURRECTION Paris, FRANCE
|
Production 2
|
THE Paris, FRANCE
|
Credits
Georges Mohammed-Chérif |
Buzzman |
President and Executive Creative Director |
Thomas Granger |
Buzzman |
Vice - President |
Julien Levilain |
Buzzman |
Managing Director |
Victor Sidoroff & Mickaël Krikorian |
Buzzman |
Copywriters |
Victor Sidoroff & Mickaël Krikorian |
Buzzman |
Art Directors |
Rick Andersen |
Buzzman |
Art Director Assistant |
Isaure Goetz |
Buzzman |
Associate Director |
Lou Leproux |
Buzzman |
Account Director |
Lola Pegoraro |
Buzzman |
Account Manager |
Candice Pineau |
Buzzman |
Account Executive |
Clément Scherrer |
Buzzman |
Head of Strategic Planning |
Paul Gosset |
Buzzman |
Social Media Manager |
Amélie Juillet |
Buzzman |
Head of Communication & PR |
Paul Renaudineau |
Buzzman |
PR & Communication Manager |
Dee Perryman |
Buzzman |
Talent & Rights Management |
Vanessa Barbel |
Buzzman |
Head of TV Production |
Katya Violi |
Buzzman |
Production |
François Rousselet |
Insurrection |
Director |
Erinn Lotthé Guillon |
Insurrection |
Executive Producer |
Benoît Roques |
Insurrection |
Line Producer |
Romain Vissol |
Blackship |
Compositor |
Mark Seliger |
Mark Seliger |
Photographer |
Write a short summary of what happens in the film
We open on a NY street.
A man is standing but we see him from behind.
He picks up a newspaper and turns around, revealing... it’s Brad Pitt.
As he walks away, he starts talking to the camera, but absolutely no sound comes out of his mouth. We hear the everything else but his voice.
During the whole film, as Brad Pitt is strolling through NY, he seems to talk to us about Boursorama Banque, explaining the great assets of the bank, but we just can’t hear him.
At the end, the camera pivots on 2 joggers. One of them is recommending Boursorama Banque to the other.
Overprint: We don't need Brad Pitt to recommend Boursorama Banque.
Because no one can do it better than our clients.
More than half of our new clients have been recommended by someone close.
Boursorama Banque, the bank you’d recommend.
Cultural / Context information for the jury
Even if Boursorama Banque is leading the French online banking market, it still has exponential customer recruitment targets, and needs to reassure on its model.
The thing is, that French appear quite indifferent to their bank, and they do not switch banks frequently. But when they do switch, the recommendation of someone they know is the second criteria of choice, after that of trust.
So how could we ignore the chance to capitalize on the 47% of our customers who come to us on the advice of someone they know?
More than in any other field, the satisfaction expressed by this recommendation rate speaks volumes for the service quality. So nothing was more likely to reassure our audience.
And what best way to enhance our client recommendation, than to show that we don’t even need one of the biggest movie star in the world to recommend us?