THE OVER MOTIVATED EXERCISE DUDE

TitleTHE OVER MOTIVATED EXERCISE DUDE
BrandDAIMLER AG / SMART
Product/ServiceSMART FORTWO
Category B03. Durable Consumer Goods including Automotive
Entrant BBDO Berlin, GERMANY
Idea Creation BBDO Berlin, GERMANY
Production CRAFTWORK Düsseldorf, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Group Germany GmbH Chief Creative Officer
Till Diestel BBDO Berlin GmbH Creative Managing Director
Siyamak Jung BBDO Berlin GmbH Executive Creative Director
Wolfgang Warzilek BBDO Berlin GmbH Art Director
Erin Conboy BBDO Berlin GmbH Art Director
Erick Barrios Hernandez BBDO Berlin GmbH Copywriter
Dara Kleyer BBDO Berlin GmbH Copywriter
Max Bernstein - Actor / Voice Over Artist
Goldiss Afshar BBDO Berlin GmbH Content Creative
Martin Gülker BBDO Berlin GmbH Account Manager
Alexander Geier BBDO Berlin GmbH Agency Producer
Steffen Gentis BBDO Group Germany GmbH Chief Production Officer
- - CraftWork - a brand of ad agencyservices GmbH Post Production Company
- - Lief London Service Production
Daniel Siegler CraftWork - a brand of ad agencyservices GmbH Producer
Till Markull CraftWork - a brand of ad agencyservices GmbH Producer / Editor
- - Ginger Berlin Music/Sound Design / Audio Production
Shai Hirschson Ginger Berlin Sound Engineer
Marcus Autelli - Director Of Photography
Jack McGinity Time Based Arts Visual Effects
Gabbi Edmunds - Styling

Write a short summary of what happens in the film

We see a typical geeky office employee preparing himself to have a relaxed lunch at a park bench. Out of nowhere, an enthusiastic sporty man in a lycra outfit begins to do body stretch exercises in front of him, invading all of his personal space. The situation becomes extremely uncomfortable and awkward for the office employee, who cannot finish eating his lunch burrito sideways. An all-knowing narrator sarcastically comments on the situation and puts in evidence how city life can be so annoying. Luckily, with a smart, at least driving in the city isn’t annoying at