THE OVER MOTIVATED EXERCISE DUDE
Title | THE OVER MOTIVATED EXERCISE DUDE |
Brand | DAIMLER AG / SMART |
Product/Service | SMART FORTWO |
Category |
B03. Durable Consumer Goods including Automotive |
Entrant
|
BBDO Berlin, GERMANY
|
Idea Creation
|
BBDO Berlin, GERMANY
|
Production
|
CRAFTWORK Düsseldorf, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Till Diestel |
BBDO Berlin GmbH |
Creative Managing Director |
Siyamak Jung |
BBDO Berlin GmbH |
Executive Creative Director |
Wolfgang Warzilek |
BBDO Berlin GmbH |
Art Director |
Erin Conboy |
BBDO Berlin GmbH |
Art Director |
Erick Barrios Hernandez |
BBDO Berlin GmbH |
Copywriter |
Dara Kleyer |
BBDO Berlin GmbH |
Copywriter |
Max Bernstein |
- |
Actor / Voice Over Artist |
Goldiss Afshar |
BBDO Berlin GmbH |
Content Creative |
Martin Gülker |
BBDO Berlin GmbH |
Account Manager |
Alexander Geier |
BBDO Berlin GmbH |
Agency Producer |
Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
- - |
CraftWork - a brand of ad agencyservices GmbH |
Post Production Company |
- - |
Lief London |
Service Production |
Daniel Siegler |
CraftWork - a brand of ad agencyservices GmbH |
Producer |
Till Markull |
CraftWork - a brand of ad agencyservices GmbH |
Producer / Editor |
- - |
Ginger Berlin |
Music/Sound Design / Audio Production |
Shai Hirschson |
Ginger Berlin |
Sound Engineer |
Marcus Autelli |
- |
Director Of Photography |
Jack McGinity |
Time Based Arts |
Visual Effects |
Gabbi Edmunds |
- |
Styling |
Write a short summary of what happens in the film
We see a typical geeky office employee preparing himself to have a relaxed lunch at a park bench. Out of nowhere, an enthusiastic sporty man in a lycra outfit begins to do body stretch exercises in front of him, invading all of his personal space. The situation becomes extremely uncomfortable and awkward for the office employee, who cannot finish eating his lunch burrito sideways. An all-knowing narrator sarcastically comments on the situation and puts in evidence how city life can be so annoying. Luckily, with a smart, at least driving in the city isn’t annoying at