Title | THE CLUELESS TOURIST |
Brand | DAIMLER AG / SMART |
Product/Service | SMART FORTWO |
Category |
B03. Durable Consumer Goods including Automotive |
Entrant
|
BBDO Berlin, GERMANY
|
Idea Creation
|
BBDO Berlin, GERMANY
|
Production
|
CRAFTWORK Düsseldorf, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Till Diestel |
BBDO Berlin GmbH |
Creative Managing Director |
Siyamak Jung |
BBDO Berlin GmbH |
Executive Creative Director |
Wolfgang Warzilek |
BBDO Berlin GmbH |
Art Director |
Erin Conboy |
BBDO Berlin GmbH |
Art Director |
Erick Barrios Hernandez |
BBDO Berlin GmbH |
Copywriter |
Dara Kleyer |
BBDO Berlin GmbH |
Copywriter |
Max Bernstein |
- |
Actor / Voice Over Artist |
Goldiss Afshar |
BBDO Berlin GmbH |
Content Creative |
Martin Gülker |
BBDO Berlin GmbH |
Account Manager |
Alexander Geier |
BBDO Berlin GmbH |
Agency Producer |
Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
- - |
CraftWork - a brand of ad agencyservices GmbH |
Post Production Company |
- - |
Lief London |
Service Production |
Daniel Siegler |
CraftWork - a brand of ad agencyservices GmbH |
Producer |
Till Markull |
CraftWork - a brand of ad agencyservices GmbH |
Producer / Editor |
- - |
Ginger Berlin |
Music/Sound Design / Audio Production |
Shai Hirschson |
Ginger Berlin |
Sound Engineer |
Marcus Autelli |
- |
Director Of Photography |
Jack McGinity |
Time Based Arts |
Visual Effects |
Gabbi Edmunds |
- |
Styling |
Write a short summary of what happens in the film
We see a clueless tourist wearing a ridiculously huge backpack. The tourist is in awe of the new city he’s visiting and goes down some stairs without paying attention of his surroundings. In slow motion, we see how he accidently knocks down a lady with his huge backpack and spills her coffee on her shirt. The lady falls down on the floor. The tourist looks at the lady in a fake apologetic way in the end. An all-knowing narrator sarcastically comments on the situation and puts in evidence how city life can be so annoying. Luckily, with a smart, at least driving in the city isn’t annoying at all.