Title | ELECTRIC EELS |
Brand | DAIMLER AG / SMART |
Product/Service | SMART ELECTRIC |
Category |
B03. Durable Consumer Goods including Automotive |
Entrant
|
BBDO Berlin, GERMANY
|
Idea Creation
|
BBDO Berlin, GERMANY
|
Media Placement
|
AMQ WORLDWIDE Berlin, GERMANY
|
Production
|
MARKENFILM Hamburg, GERMANY
|
Credits
Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
Siyamak Jung |
BBDO Berlin GmbH |
Executive Creative Director |
Erick Barrios Hernandez |
BBDO Berlin GmbH |
Creative Director |
Wolfgang Warzilek |
BBDO Berlin GmbH |
Creative Director |
Erin Conboy |
BBDO Berlin GmbH |
Art Director |
Benjamin Besser |
BBDO Berlin GmbH |
Designer |
Dara Kleyer |
BBDO Berlin GmbH |
Copywriter |
Mark Hassan |
BBDO Berlin GmbH |
Managing Director |
Martha Rzeppa |
BBDO Berlin GmbH |
Group Account Director |
Silke Schmitz |
BBDO Berlin GmbH |
Account Director |
Martin Gülker |
BBDO Berlin GmbH |
Account Manager |
Aline Lindenblatt |
BBDO Berlin GmbH |
Account Manager Digital |
Anna Dymkowska |
BBDO Berlin GmbH |
Planning |
Eva Peschkes |
BBDO Berlin GmbH |
Agency Producer |
Alexander Münzer |
BBDO Berlin GmbH |
Agency Producer |
Daniel Farkas |
Markenfilm Hamburg GmbH |
Producer |
- - |
nhb studios Berlin GmbH |
Post-Production |
Julia Saure |
nhb studios Berlin GmbH |
Producer |
Svenja Wagner |
nhb studios Berlin GmbH |
Producer |
- - |
SIZZER Amsterdam |
Music/Sound Design / Audio Production |
Dolf Bekker |
SIZZER Amsterdam |
Music Supervisor |
Luna Morgenstern |
SIZZER Amsterdam |
Music Producer |
Kenma Shindo |
SIZZER Amsterdam |
Music Producer |
Tessa Rose Jackson |
- |
Composer |
Reimer Eising |
- |
Composer |
Sander v.d. Maarschalkerweerd |
- |
Arranger |
Zoran Bihac |
- |
Director |
Daniel Gottschalk |
- |
Director Of Photography |
Rob Myers |
- |
Editor |
Nhat Quant Tran |
nhb studios Berlin GmbH |
VFX Supervisor |
Norman Struwe |
nhb studios Berlin GmbH |
Flame |
Diego Camacho |
nhb studios Berlin GmbH |
Digital Composition |
Rayk Herrmerling |
nhb studios Berlin GmbH |
Digital Composition |
Andreas Petri |
nhb studios Berlin GmbH |
3D |
Tany Heider |
nhb studios Berlin GmbH |
3D |
Andreas Kleinmann |
Woodland Studios |
Setting |
- - |
Chris Creatures Filmeffects GmbH |
Puppets / SFX |
Rike Schuberty |
- |
Puppeteers |
Anna Tkatsch |
- |
Puppeteers |
Manuel de la Peza |
- |
Puppeteers |
Write a short summary of what happens in the film
Under the motto “As electric as it gets.” a trio of electric eels is rapping about electricity in a humorous music video. Funny lyrics combined with electro 80s hip hop tunes deliver the literally shocking news: smart will be fully electric by 2020. Quirky faces with voices inspired by rap legends like Grandmaster Flash or Eazy-E rap puns about e-mobility and get priceless reactions from other sea animals. They do cool dance moves, create electric shocks, try on sun glasses, have a headbanging session and bite into an anchor that electrifies all oceans.