BUY SECOND-HAND. OR NOTHING AT ALL.

Short List
ClientFINN.NO
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
TitleBUY SECOND-HAND. OR NOTHING AT ALL.
Product/ServiceONLINE MARKETPLACE
Entrant MORGENSTERN Oslo, NORWAY
Idea Creation MORGENSTERN Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Sebastian Prestø Morgenstern Creative
Anders Muurman Holm Morgenstern Creative
Ole Hustad Morgenstern Account Director
Mona Larsen Morgenstern Project Manager
Mathias & Matias . Bacon OSL Directors
Øistein Dyb Bacon OSL Producer
Philip Notland Morgenstern Designer
Ole Jørgen Ramstad Morgenstern Motion Graphics
Magne Lyngner Bacon OSL Executive Producer
Andreas Bjørseth Bacon OSL DOP
Eli Sandal Bacon OSL Post producer
Jacob Nestande Bacon OSL VFX
Markus Tangre Bacon OSL Post coordinator
Andreas Martinsen Bacon OSL Sound Engineer

Write a short summary of what happens in the film

In these climate conscious times, it can sometimes seem as if brands are racing to show off how green and climate friendly they are or strive to be, but saving the environment through buying more and more new things might be a little far fetched. Norwegian online marketplace Finn taps into this often parodic trend and the cliches of greenwashing ads by stating that buying something second-hand is usually the more «sustainable» option.

Cultural / Context information for the jury

FINN.no is Norway's largest online market place for second hand furniture, clothing and sports equipment.