| Title | GRANDADS NEWSPAPER |
| Brand | VG |
| Product/Service | NEWSPAPER |
| Category |
G01. Local Brand |
|
Entrant
|
SMFB Oslo, NORWAY
|
|
Idea Creation
|
SMFB Oslo, NORWAY
|
|
Media Placement
|
CARAT Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
| alexander gjersoe |
SMFB |
creative |
| hans magne ekre |
SMFB |
creative |
| Vibeke Wiedswang |
SMFB |
Account Manager |
| Torstein Drogseth |
SMFB |
Account Director |
| Mikkel Saghus |
SMFB |
motion graphics designer |
| Martin Werner |
Bacon |
Director |
| Ola Narum Berg |
Bacon |
Producer |
| Daniel Voldheim |
Bacon |
Photographer |
| hanan jahr |
VG |
Marketing Director |
| anja palmer skagestad |
VG |
Marketing Director |
| Filippa Wille Paulsen |
VG |
Marketing Manager |
| Vjollca Moazzem |
VG |
Marketing Manager |
Write a short summary of what happens in the film
A young boy rides his bicycle to his grandfather every day to bring him a fresh newspaper.
But grandad has a secret.
Cultural / Context information for the jury
VG´s pay-off "The day is not quite the same" has existed for more than 25 years, and for decades it has been dramatized with the newspaper being a break in your everyday.
But, with vg.no becoming the most popular news site for Norwegians (actually the most visited website overall), the pay-off has added value and is now more true than ever, since people use VG to stay updated all the time.
Please tell us about the brand in relation to the locality or market where the product / service is distributed
VG was founded right after the Second World War by people from the resistance, and has since grown to be Norways biggest media house. The newspaper is well liked and well known for serving the people breaking news and thorough journalism - as well as sports and entertainment.
Norwegians are crazy about news, and VG is not only the number one selling paper edition, but vg.no is actually the most visited website overall.