Title	DON'T BELIEVE EVERYTHING ABOUT BAVARIA. JUST BELIEVE THE FACTS.
Brand	INVEST IN BAVARIA
Product/Service	BUSINESS PROMOTION AGENCY
Category	B07. Not-for-profit / Charity / Governemt
Entrant	INVEST IN BAVARIA Munich, GERMANY
Idea Creation	HELLO MÜNCHEN GMBH Munich, GERMANY
Production	ACNE A DELOITTE BUSINESS Berlin, GERMANY

Name	Company	Position
Chris Mayrhofer	Hello München GmbH	Management Partner Creative
Florian Binder	Hello München GmbH	Creative Director
Martin Trowe	Hello München GmbH	Art Director
Anja Schröger	Hello München GmbH	Senior Account Manager
Stefanie Meinikat	Hello München GmbH	Management Supervisor
Alex Podolay	Invest in Bavaria	Senior Marketing Manager
Alexandra Schmidhuber	Invest in Bavaria	Senior Marketing Manager
Martin Tobjörn	ACNE a Deloitte Business	Regie
David Skrotzki	ACNE a Deloitte Business	Producer
Kai Stöcker	ACNE a Deloitte Business	Producer
Chistoph Mäder	Hello München GmbH	Creative Director Digital
Tanja Neuhauser	Hello München GmbH	Content Creator
Lucas Lörch	Hello München GmbH	Content Creator
Jürgen Rieger	Hello München GmbH	Creative Director
Markus Heindl	Hello München GmbH	Creative Director

Write a short summary of what happens in the film

The main hero of the campaign is the CEO of a fictitious foreign start-up, who demonstrates why Bavaria is the ideal European base for tech companies of the future. Dressed up in traditional Bavarian Lederhosen, he leads us around his absurd company, hilariously mixing Bavarian clichés in a matter of fact manner with high-tech innovations like humanoid robots or autonomous delivery drones. The punchline: Don’t believe everything about Bavaria. Just believe the facts.

Cultural / Context information for the jury

Most people take it as fact that Bavaria means Oktoberfest, castles, beer and Lederhosen. We confront this largely fictional Bavaria with surprising facts, e.g. Bavaria as Europe´s top ICT hub. We employed these well-loved Bavarian clichés to grab our audience’s attention and change their perceptions.