DON'T BELIEVE EVERYTHING ABOUT BAVARIA. JUST BELIEVE THE FACTS.
Title | DON'T BELIEVE EVERYTHING ABOUT BAVARIA. JUST BELIEVE THE FACTS. |
Brand | INVEST IN BAVARIA |
Product/Service | BUSINESS PROMOTION AGENCY |
Category |
B07. Not-for-profit / Charity / Governemt |
Entrant
|
INVEST IN BAVARIA Munich, GERMANY
|
Idea Creation
|
HELLO MÜNCHEN GMBH Munich, GERMANY
|
Production
|
ACNE A DELOITTE BUSINESS Berlin, GERMANY
|
Credits
Chris Mayrhofer |
Hello München GmbH |
Management Partner Creative |
Florian Binder |
Hello München GmbH |
Creative Director |
Martin Trowe |
Hello München GmbH |
Art Director |
Anja Schröger |
Hello München GmbH |
Senior Account Manager |
Stefanie Meinikat |
Hello München GmbH |
Management Supervisor |
Alex Podolay |
Invest in Bavaria |
Senior Marketing Manager |
Alexandra Schmidhuber |
Invest in Bavaria |
Senior Marketing Manager |
Martin Tobjörn |
ACNE a Deloitte Business |
Regie |
David Skrotzki |
ACNE a Deloitte Business |
Producer |
Kai Stöcker |
ACNE a Deloitte Business |
Producer |
Chistoph Mäder |
Hello München GmbH |
Creative Director Digital |
Tanja Neuhauser |
Hello München GmbH |
Content Creator |
Lucas Lörch |
Hello München GmbH |
Content Creator |
Jürgen Rieger |
Hello München GmbH |
Creative Director |
Markus Heindl |
Hello München GmbH |
Creative Director |
Write a short summary of what happens in the film
The main hero of the campaign is the CEO of a fictitious foreign start-up, who demonstrates why Bavaria is the ideal European base for tech companies of the future. Dressed up in traditional Bavarian Lederhosen, he leads us around his absurd company, hilariously mixing Bavarian clichés in a matter of fact manner with high-tech innovations like humanoid robots or autonomous delivery drones. The punchline: Don’t believe everything about Bavaria. Just believe the facts.
Cultural / Context information for the jury
Most people take it as fact that Bavaria means Oktoberfest, castles, beer and Lederhosen. We confront this largely fictional Bavaria with surprising facts, e.g. Bavaria as Europe´s top ICT hub. We employed these well-loved Bavarian clichés to grab our audience’s attention and change their perceptions.