| Title | LOST |
| Brand | ASSOCIATION FRANCE ALZHEIMER AND RELATED DISEASES |
| Product/Service | HELPING ALZHEIMER'S PATIENTS AND THEIR FAMILIES |
| Category |
B07. Not-for-profit / Charity / Governemt |
|
Entrant
|
ICI BARBES Paris, FRANCE
|
|
Idea Creation
|
ICI BARBES Paris, FRANCE
|
|
Production
|
ICI BARBES Paris, FRANCE
|
|
Production 2
|
PLAYERS PARIS Paris, FRANCE
|
Credits
| ALEXANDRE DROUILLARD |
ici Barbès |
Executive Creative Director |
Write a short summary of what happens in the film
“Don't stop living, ever... and don't stop living together”: this is what the film “Lost” aims to communicate. The scenario is based on a concept that plays on the different meanings of “getting lost”, because in life we all lose things. “And sometimes there are those who simply get lost... and that's all”: the film is a reminder of what a person living with Alzheimer's and perhaps lost in the middle of a street is going through and the role that everyone in society can play in helping them cope with the disease and carry on, “enjoying life.”
Cultural / Context information for the jury
This film and the symbol that appears at the end are the tools that help support and communicate the original concept of “Alzheimer's-Friendly Cities” initiated by the association France Alzheimer in France. Pioneering and determined, the association wants to on-board the whole population to this new and inclusive approach to interacting with those living with Alzheimer's. This symbol will be found on the signs at the entrance to the participating cities and all those who want to show their support are invited to wear the badge.