Title	THE LAST RESORT
Brand	KLP
Product/Service	BANK AND INCURANCE FOR EMPLOYEES IN NORWEGIAN MUNICIPALITIES AND IN THE PUBLIC H
Category	A06. Consumer Services/Business to Business
Entrant	ANORAK Oslo, NORWAY
Idea Creation	ANORAK Oslo, NORWAY
Production	BACON OSLO Oslo, NORWAY

Name	Company	Position
Magnus Høgberg Hansen	Anorak	Creative Director
Pål Høyer-Andreassen	Anorak	Creative Director
Janne Espevalen	Anorak	Account Director
Kristina Kikki Tallaksen	Anorak	Project Manager
Kristoffer Borgli	Bacon	Director
Mari Grundnes Paus	Bacon	Producer
Magne Lyngner	Bacon	Executive Producer

Write a short summary of what happens in the film

This film introduces a young man living the SoMe-influencer-lifestyle to the fullest, wildly indulging in all the perks. But, lately he’s begun to feel weighted by the struggle of reinventing himself, working hard to maintain his edge. Also, it doesn’t help that anyone with 10k followers can call themselves influencers these days. He starts contemplating doing something even more meaningful, or maybe a new line of work altogether. Could there be any even more meaningful work out there? He entertains the thought before concluding on leaving the meaningful work to those who do it well, and sticking to whatever it is he is doing.

Cultural / Context information for the jury

Background As Norway’s largest public sector pension company, KLP takes care of doctors, nurses, firefighters, ambulance personnel, et cetera. In short, people doing work that really matters. While social media influencers may seem important and happy, and some people envy them, their lives are staged and fake. People shouldn't envy them, because honest meaningful work is still what matters most and makes our society function. We wanted to pay tribute to that. KLP follows their members through their whole careers and beyond by providing them with benefits and financial services throughout and even afterwards with a great pension.