Title | THIS IS HOW IT FEELS |
Brand | KOMPLETT |
Product/Service | KOMPLETT |
Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
ANORAK Oslo, NORWAY
|
Idea Creation
|
ANORAK Oslo, NORWAY
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
Jens Petter Aarhus |
Anorak / NoA |
Creative Director |
Hallvard Fjeldbraaten |
Anorak / NoA |
Copywriter |
Janne Espevalen |
Anorak |
Account Director |
Jakob Marky |
Bacon |
Director |
Magne Lyngner |
Bacon |
Executive Producer |
Daniel Voldheim |
Bacon |
DOP Lighting Cameraman |
Ben Canny |
Bacon |
Editor |
Fredrik Jonsäter |
Bacon |
Sound Engineer |
Julien Alary |
Bacon |
Other Credits |
Eli Mari Sandal |
Bacon |
Other Credits |
Write a short summary of what happens in the film
After robbing a train, two friends are pinned down by the Mexican army ready to meet their fate together.
Cultural / Context information for the jury
Looking into this brief we saw a big gap between “non-gamers” and “gamers”. There is a lack of understanding, replaced by all these complaints about never quitting when they’re asked to. It made it crystal clear that the non-gamers have no idea what it means for a gamer to quit in the middle of a game. That’s why we decided to take a stand for every gamer out there, and create some kind of understanding, by showing the non-gamers exactly how it feels.
By tapping into the gap between the two, the film has continued to create a lot of conversations online, where gamers are tagging non-gamers and parents and spouses are apologetic tagging the gamer in their house.