| Title | 100 YEARS OF PROGRESS |
| Brand | KLM ROYAL DUTCH AIRLINES |
| Product/Service | AIR TRAVEL |
| Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
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Entrant
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DDB UNLIMITED Amsterdam, THE NETHERLANDS
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Idea Creation
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DDB UNLIMITED Amsterdam, THE NETHERLANDS
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Production
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PINK RABBIT Amsterdam, THE NETHERLANDS
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Credits
| Ed van Bennekom |
DDB Unlimited |
Creative Director |
| Jasper Diks |
DDB Unlimited |
Creative Director |
| Ralf Hesen |
DDB Unlimited |
Strategy Director |
| Marieke Prette |
DDB Unlimited |
Lead Producer RTV |
| Thomas van der Helm |
DDB Unlimited |
Account Director |
| Esther te Pas |
DDB Unlimited |
Managing Director |
| Simone van den Bogaard |
DDB Unlimited |
Producer |
| Renate Ebbenhorst |
DDB Unlimited |
Senior Producer |
| Ismael ten Heuvel |
PinkRabbit |
Director |
| Myrthe Mosterman |
PinkRabbit |
DOP |
| Mireille Lampe |
PinkRabbit |
Executive Producer |
| Allard van der Werff |
PinkRabbit |
Assistent Director |
| Monique van Beckhoven |
PinkRabbit |
Producer |
| Eveline Bloemendal |
PinkRabbit |
Production Manager |
| Willem Quarl |
PinkRabbit |
1st |
| Florian Legter |
PinkRabbit |
Production Designer |
| Monica Petit |
PinkRabbit |
Stylist |
| Annemiek Bohnenn |
PinkRabbit |
Make up / Hair |
| Martin Heijgelaar |
MRTN |
Editor |
| Jorien Voogt |
MRTN |
Editor |
| Pim van der Pas |
MRTN |
Editor |
| Nina Lankveld |
Storm Post Production |
VFX |
| Tom Tukker |
Massive Music |
Music |
| Halrin Meijers |
Massive Music |
Music |
| Joep Beving |
Joep Beving |
Composer |
| Mark van der Male |
HaaiFaai |
Sound director |
| John Doornik |
John Doornik Casting |
Director & owner Casting |
| Natascha van Roode |
KLM Royal Dutch Airlines |
Head of Global Marketing Communications |
| Marit Badia Hilligehekken |
KLM Royal Dutch Airlines |
Global Marketing Communications Manager |
| Thije Nobbe |
KLM Royal Dutch Airlines |
Global Marketing Communications Manager |
| Dewi Simon |
KLM Royal Dutch Airlines |
Marketing communications specialist |
Write a short summary of what happens in the film
The film tells a story of three generations that love the magic of flying. In 1934 a young girl looks up in awe to a plane flying in the sky. Years later she becomes a stewardess. In 1967 her daughter steps into her shoes. Fast forward: the daughter of this daughter is as enchanted by the magic of flying as her mother and grandmother were. In 2019 she pilots a brand new Boeing Dreamliner 787-10 as the captain of the flight. All three generations worked/work for the same airline. Their journey through memory lane covers 100 years of societal progress, cultural progress, technological progress and progress in aviation. End title: To more memories together.
Cultural / Context information for the jury
This year KLM Royal Dutch Airlines celebrates its 100th anniversary. It is the first airline in the world to reach this milestone while still flying under the name it used when it was founded. KLM is an iconic brand in the Netherlands. The growing of the company has been intertwined with the progress of the Netherlands as a nation. The country’s cultural progress is reflected in the uniforms of KLM staff, which we recreated for the production of the film. Together with historians of KLM’s Historical Centre, we meticulously reconstructed KLM’s history in every detail. We had to be more than just accurate, since KLM personnel, pensionados or ‘fans’ would definitely notice (and complain) if there would be any flaws. All shots of flying planes were digitally crafted.