| Title | THE ESCAPE |
| Brand | TELIA |
| Product/Service | TELECOMMUNICATIONS |
| Category |
B06. Consumer Services/Business to Business |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production
|
INDIO Stockholm, SWEDEN
|
Credits
| Joakim Blondell |
Forsman & Bodenfors |
Art Director |
| Johan Holmström |
Forsman & Bodenfors |
Copywriter |
| David Lundgren |
Forsman & Bodenfors |
Copywriter |
| Andrea Sundström |
Forsman & Bodenfors |
Content creato |
| Leif Sorte |
Forsman & Bodenfors |
Account Supervisor |
| Anna Daniel |
Forsman & Bodenfors |
Account director |
| Lena Birnik |
Forsman & Bodenfors |
Account manager |
| Leo Bovaller |
Forsman & Bodenfors |
Planner |
| Helena Wård |
Forsman & Bodenfors |
Digital strategist |
| Magnus Kennhed |
Forsman & Bodenfors |
Agency producer |
| LottaEmi Lindqvist |
Forsman & Bodenfors |
Designer |
| Maja Bredberg |
Forsman & Bodenfors |
PR |
Write a short summary of what happens in the film
In Sweden, online gaming is the most popular hobby among kids. 90% of Swedish children play almost every day. But parents only spend 15 minutes a week engaging in their kids’ online activities. With these insights in mind, telecom company Telia wants to welcome parents to the world of gaming.
Cultural / Context information for the jury
To enter the realm of online gaming with credibility, we knew we had to take the children’s perspective with us in every step of the execution. Resulting in an epic gaming adventure with one true hero – the daughter.