| Title | WHAT'S FIRST? |
| Brand | ARLA FOODS |
| Product/Service | COCIO MINT |
| Category |
B01. Fast Moving Consumer Goods |
|
Entrant
|
DUVAL GUILLAUME Brussels, BELGIUM
|
|
Idea Creation
|
DUVAL GUILLAUME Brussels, BELGIUM
|
|
Production
|
LANDVOGEL Antwerpen, BELGIUM
|
Credits
| Karel De Mulder |
Duval Guillaume |
Copywriter |
| Arnaud Bailly |
Duval Guillaume |
Art Director |
| Koenraad Lefever |
Duval Guillaume |
Executive Creative Director |
| Elke Janssens |
Duval Guillaume |
Managing Director |
| Anaïs Lavie |
Duval Guillaume |
Account Manager |
| Jorian Vanvossel |
Duval Guillaume |
Planning Director |
| Daan Feytongs |
Prodigious |
Agency Producer |
| Saartje Goris |
Prodigious |
Agency Producer |
| Laurent Lejeune |
Prodigious |
Graphic Designer |
Write a short summary of what happens in the film
A 'Frequently Asked Question' is responded by a "mint blowing" answer.
Cultural / Context information for the jury
The world is used to chocolate milk and mint tea. Not chocolate and mint together.
Yet Cocio - Denmark's highly popular and most iconic chocolate milk brand - decided to blend them together in one hell of a fresh and tasty Cocio Mint.
Yes, it might seem a crazy combination at first, but in fact it's not just crazy... it's "mint blowing".
Based on this idea, we launched a series of ads solving potential 'Frequently Asked Questions' consumers might have. And offered mint blowing answers to them.