| Title | RUN THE WORLD (MEN) |
| Brand | DNB |
| Product/Service | INVESTMENT BANKING |
| Category |
A06. Consumer Services/Business to Business |
|
Entrant
|
TRY REKLAME Oslo, NORWAY
|
|
Idea Creation
|
TRY REKLAME Oslo, NORWAY
|
|
Media Placement
|
VIZEUM Oslo, NORWAY
|
|
Production
|
NEWLAND Stockholm, SWEDEN
|
Credits
| Anette Bellika Finnanger |
TRY Oslo |
Art Director |
| Caroline Riis |
TRY Oslo |
Copywriter |
| Eirik Sørensen |
TRY Oslo |
Art Director |
| Thea Bjørndal Iversen |
TRY Oslo |
Copywriter |
| Egil Pay |
TRY Oslo |
Art Director |
| Kristina Skogen Tangeraas |
TRY Oslo |
Consultant |
| Arne Eggen |
TRY Oslo |
Consultant |
| Katharina Sinding-Larsen Fries |
TRY Oslo |
Project Manager |
| Ingrid Linjordet |
TRY Oslo |
Project Manager: |
| Ulrikke Louise Wiik |
TRY RÅD |
Advisor |
| Robin Krüger |
TRY RÅD |
Advisor |
| Charlotte Olsen |
TRY FILM |
Production manager digital surfaces |
| Tarek Selim |
TRY FILM |
Project Manager |
| Sheila Johansson |
NewLand |
Director |
| Joel Rostmark |
NewLand |
Producer |
| Erik Torell |
NewLand |
EP |
| Sophia Olsson |
NewLand |
DOP |
| Emma Backman |
NewLand |
Clip |
| Ellinor Nilsson |
NewLand |
Audio |
| Goran Obad |
OHLOGY |
Music Supervisor |
| Henrik Hawor |
OHLOGY |
Music Supervisor |
Write a short summary of what happens in the film
The film shows an abandoned world – offices left in a hurry, empty streets. We hear the song “Run the World” by Beyoncé, but something about the song is different. Out in the streets, we now see people marching. No, not just people, men. Just men. A world filled with men, dancing to the beats of the iconic female anthem. And then we hear it, that the word “girls” has been removed from the song. Left is just empty space and our dancing men, implying a different answer to the question Beyoncé asks in her song: Who run the world? A title card reveals: “Men own 80% of all stock value” and then “We can’t run the world if we don’t own it” “#girlsinvest - DNB ”
Cultural / Context information for the jury
Norway is ranked number one on gender equality by the UN, but there is still an overwhelming difference between men and women when it comes to the Gender Wealth Gap. The film was part of a massive campaign to inform, inspire and motivate Norwegian women to invest more of their money.