| Title | FAMILY MONSTERS |
| Brand | FAMILY ACTION |
| Product/Service | CREATE'S AWARENESS OF THE BREADTH OF FAMILY PROBLEMS THAT THE CHARITY HELPS PEOP |
| Category |
B07. Not-for-profit / Charity / Governemt |
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Entrant
|
GREAT GUNS London, UNITED KINGDOM
|
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Idea Creation
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FAMILY ACTION London, UNITED KINGDOM
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Idea Creation 2
|
AND RISING London, UNITED KINGDOM
|
|
Media Placement
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AND RISING London, UNITED KINGDOM
|
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PR
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AND RISING London, UNITED KINGDOM
|
|
Production
|
GREAT GUNS London, UNITED KINGDOM
|
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Production 2
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STITCH London, UNITED KINGDOM
|
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Production 3
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ABSOLUTE POST London, UNITED KINGDOM
|
Credits
| Julie Herskin |
And Rising |
Creative |
| Scarlett Montanaro |
And Rising |
Creative |
| Will Thacker |
And Rising |
Executive Creative Director |
| James Faupel |
And Rising |
Creative Producer |
| Duncan Christie |
Great Guns |
Director |
| Laura Gregory |
Great Guns |
Founder / CEO |
| Tim Francis |
Great Guns |
Producer |
| Max Windows |
Stitch |
Editor |
| Jon Clarke |
Factory Studios |
Sound Design |
| Johnny Parry Parry |
Freelance |
Music |
| Blind Pig |
Absolute Post |
Animation |
| Dominica Harrison |
BlindPig |
Animator |
| Niall High |
BlindPig |
Animator |
| Christine Peters |
BlindPig |
Animation |
| Ric Comline |
Absolute Post |
Creative Director |
| Elliott Platt |
Absolute Post |
2D |
Write a short summary of what happens in the film
We direct a powerful new campaign, ‘Family Monsters’, for the charity, Family Action. The film compellingly combines live-action and animation to create awareness of the breadth of family problems that the charity helps people to deal with.
Creatively devised by And Rising, the quietly gripping 90-second film shows families living with a physical manifestation of their problems: a dark and ever-present monster. These shadowy, animated beings observe silently as each family struggles with isolating issues such as post-natal depression, poverty, alcoholism, and communication breakdown.