Title | FAMILY MONSTERS |
Brand | FAMILY ACTION |
Product/Service | CREATE'S AWARENESS OF THE BREADTH OF FAMILY PROBLEMS THAT THE CHARITY HELPS PEOP |
Category |
B07. Not-for-profit / Charity / Governemt |
Entrant
|
GREAT GUNS London, UNITED KINGDOM
|
Idea Creation
|
FAMILY ACTION London, UNITED KINGDOM
|
Idea Creation 2
|
AND RISING London, UNITED KINGDOM
|
Media Placement
|
AND RISING London, UNITED KINGDOM
|
PR
|
AND RISING London, UNITED KINGDOM
|
Production
|
GREAT GUNS London, UNITED KINGDOM
|
Production 2
|
STITCH London, UNITED KINGDOM
|
Production 3
|
ABSOLUTE POST London, UNITED KINGDOM
|
Credits
Julie Herskin |
And Rising |
Creative |
Scarlett Montanaro |
And Rising |
Creative |
Will Thacker |
And Rising |
Executive Creative Director |
James Faupel |
And Rising |
Creative Producer |
Duncan Christie |
Great Guns |
Director |
Laura Gregory |
Great Guns |
Founder / CEO |
Tim Francis |
Great Guns |
Producer |
Max Windows |
Stitch |
Editor |
Jon Clarke |
Factory Studios |
Sound Design |
Johnny Parry Parry |
Freelance |
Music |
Blind Pig |
Absolute Post |
Animation |
Dominica Harrison |
BlindPig |
Animator |
Niall High |
BlindPig |
Animator |
Christine Peters |
BlindPig |
Animation |
Ric Comline |
Absolute Post |
Creative Director |
Elliott Platt |
Absolute Post |
2D |
Write a short summary of what happens in the film
We direct a powerful new campaign, ‘Family Monsters’, for the charity, Family Action. The film compellingly combines live-action and animation to create awareness of the breadth of family problems that the charity helps people to deal with.
Creatively devised by And Rising, the quietly gripping 90-second film shows families living with a physical manifestation of their problems: a dark and ever-present monster. These shadowy, animated beings observe silently as each family struggles with isolating issues such as post-natal depression, poverty, alcoholism, and communication breakdown.