Title | GIGACUBE |
Brand | VODAFONE |
Product/Service | GIGACUBE |
Category |
G03. Single Market Campaign |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
ANORAK Berlin, GERMANY
|
Production 2
|
THE MILL BERLIN GMBH, GERMANY
|
Production 3
|
WHITE HORSE MUSIC Hamburg, GERMANY
|
Credits
Robert Andersen |
Jung von Matt |
Executive Creative Director |
Jens Pfau |
Jung von Matt |
Executive Creative Director |
Alexander Norvilas |
Jung von Matt |
Creative Director |
Johannes Haverkamp |
Jung von Matt |
Executive Producer |
Lars Wippermann |
Jung von Matt |
Copywriter |
Jonas Bolzenius |
Jung von Matt |
Art Director |
Sebastian Strasser |
Anorak Film GmbH |
Director |
Joost Van Gelder |
Anorak Film GmbH |
DOP Lighting Cameraman |
Christoph Petzenhauser |
Anorak Film GmbH |
Executive Producer |
Björn Krueger-Levy |
Anorak Film GmbH |
Producer |
Tirso Diaz-Jares |
Anorak Film GmbH |
1st AD |
Chela Olea |
Anorak Film GmbH |
Hair & Make Up |
Justin Stiebel |
The Mill Berlin GmbH |
Executive Producer |
David Hempstead |
The Mill Berlin GmbH |
VFX Producer |
Carl Norton |
The Mill Berlin GmbH |
VFX Producer |
Meral Senne |
Jung von Matt |
Senior Projectmanager |
Florian Laufenberg |
Jung von Matt |
Client Service Director |
Lisa Weller |
White Horse Music |
Music Consultant |
Julian Krohn |
White Horse Music |
Creative Director Music |
Write a short summary of what happens in the film
The focus of the film “The Gate” is the front singer of a band. She is lost in the mayhem of the Internet. Countless different iconic internet characters force their way to far too small exits. Parallel to this we see a young woman in the real world who is trying to stream a music video on her Laptop.
While the Band – lead by our protagonist – hopelessly fights their way to an internet access point, our real-life girl connects the Vodafone GigaCube 5G at her home. The redemption in the manifested internet hall comes in the form of a huge gate connecting the two worlds. The content is literally sucked from the internet and the band ends up as the long-awaited music video on the young woman’s device.
Cultural / Context information for the jury
Germanys landline Internet compared to other countries is very slow. It even gets worse when you look at rural areas. Sometimes you can’t even watch a music video without continuous buffering, especially when other content is literally blocking the cable. Vodafones mobile network however covers almost every place in Germany. That makes the Vodafone GigaCube 5G the perfect substitute for Highspeed Internet over landline and the campaign tailor-made for the German market.
Please tell us how you designed / adapted your campaign for the single country / region / market where it aired.
Germanys landline Internet compared to other countries is very slow. It even gets worse when you look at rural areas. Sometimes you can’t even watch a music video without continuous buffering, especially when other content is literally blocking the cable. Vodafones mobile network however covers almost every place in Germany. That makes the Vodafone GigaCube 5G the perfect substitute for Highspeed Internet over landline and the campaign tailor-made for the German market.