Title	FAKE SELF-HELP BOOKS AGAINST AGE POVERTY
Brand	DEUTSCHER SPARKASSEN - UND GIROVERBAND E.V.
Product/Service	RETIREMENT PROVISION
Category	C01. Viral Film
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
PR	JUNG VON MATT Hamburg, GERMANY
Production	HESSE STUDIOS Berlin, GERMANY
Additional Company	DEUTSCHER SPARKASSEN UND GIROVERBAND Berlin, GERMANY

Name	Company	Position
Till Eckel	Jung von Matt AG	Executive Creative Director
Sven Rebholz	Jung von Matt AG	Managing Director
Johannes Hicks	Jung von Matt AG	Creative Director
Frances Rohde	Jung von Matt AG	Creative Director
Stephen Quell	Jung von Matt AG	Creative Director
Lukas Popp	Jung von Matt AG	Junior Copywriter
Benjamin Baum	Jung von Matt AG	Copywriter
Sarah Dornieden	Jung von Matt AG	Senior Art Director
Ole Nagatis	Jung von Matt AG	Senior Concept Creative
Greta Attinger	Jung von Matt AG	Junior Art Director
Christopher Schneider	Jung von Matt AG	Art Director
Aline Mathieu	Jung von Matt AG	Junior Copywriter
Benjamin Mohr	Jung von Matt AG	Senior Art Director
Julian Schnaars	Jung von Matt AG	Art Director
Maximilian Lange-Brandenburg	Jung von Matt AG	Copywriter
Antonia Trippner	Jung von Matt AG	Graphic Designer
Matthias van de Sand	Jung von Matt AG	Head of TV
Sergii Eisenstadt	Jung von Matt AG	Junior Producer
Sascha Lutzius	Jung von Matt AG	Client Service Director
Yasemin Küçük	Jung von Matt AG	Project Manager
Silke Lehm	Deutscher Sparkassen - und Giroverband e.V.	Lead Marketing-Communication
Nadin Hirsch	Deutscher Sparkassen - und Giroverband e.V.	Campaign Manager
Meike Drefahl	Deutscher Sparkassen - und Giroverband e.V.	Creative Director
Arabella Bartsch	Freelancer	Director
Tobias Koppe	Freelancer	Director Of Photography
Laura Imkamp	Jung von Matt AG	Videographer
Rocco di Mento	Freelancer	Editor
Delia Baum	Freelancer	Photographer

Write a short summary of what happens in the film

In the film, shot with hidden camera, we see Nike van Dinther, Germany’s famous feminist influencer, reading provocative and funny self help books in public and how other people react to it. The books are about how women can avoid the pension gap and overcome age poverty. Some of the titles are, among others: "Children, a plague", "Your first child at 70" , "Do it yourself penis prosthesis" or "Rip him off good". And at the end the message was always clear "Better good advice than bad self help."

Cultural / Context information for the jury

Germany has a real problem of great social relevance: the pension gap between men and women. In fact, women currently get only half as much pension as men and three out of four are facing poverty when they get retired. The film was shot in Frankfurt, during the "Frankfurter Buchmesse". Europe's biggest book fair. The perfect setting, since the fair is the world’s best-known event for print and digital content and at this time of the year, everyone in Germany is talking about books. Fun fact: The motto of this year's Frankfurt Book Fair was: "Ideas that move the world".