| Title | ÇA VA |
| Brand | ENFANCE ET PARTAGE |
| Product/Service | STOP MALTRAITANCE - TOLL FREE NUMBER |
| Category |
A07. Not-for-profit / Charity / Governemt |
|
Entrant
|
ENFANCE ET PARTAGE 75020, FRANCE
|
|
Idea Creation
|
INNOCEAN WORLDWIDE FRANCE Paris, FRANCE
|
|
Media Placement
|
HAVAS MEDIA Paris, FRANCE
|
|
Production
|
INNOCEAN WORLDWIDE FRANCE Paris, FRANCE
|
|
Production 2
|
SATELLITE MY LOVE Paris, FRANCE
|
Credits
| David Laloum |
Innocean Worldwide France |
Sr. Copywriter / Creative Head |
| Pierre Massé |
Innocean Worldwide France |
Sr. Art Director / Creative Head |
| Safy Nebbou |
Director of the film |
Director of the film |
| Laurent Vicariot |
Innocean Worldwide France |
Sr Strategic Planner |
| Emmanuel Devanlay |
Innocean Worldwide France |
General Manager |
| Muriel Guyader |
Innocean Worldwide France |
Digital Manager |
| Alain Dib |
Satellite my Love |
Producer |
| Laura Des Aulnois |
Satellite my love |
Production Manager |
| Jonathan Lago Lago |
Satellite my love |
Music Artist |
| Gilles Porte |
Director of Photography |
Director of Photography |
| Valérie-Maud Camus |
Enfance et Partage |
Head of Communication |
| Marie-Pierre Colombel |
Enfance et Partage |
President |
| Vincent Le Scornet |
Enfance et Partage |
Director |
| Amélie Herment |
Havas Media France |
Senior Manager |
| Valérie Quainon |
Havas Media France |
Partner |
Write a short summary of what happens in the film
We based our thoughts on a study called ''La maltraitance des enfants'', lead in 2017 by Harris Interactive:
- 81% of abused children remain silent.
- 40% of adults do not intervene for fear of being wrong.
From these data, our objective was to:
- Remind the existence of children abuse and its dramatic consequences: in France, one child dies every 5 days under adult’s blows.
- Demonstrate that abused children do not talk; and not doing anything reinforces their isolation.
Our creative bias was to use the gimmick: ''Are you fine? / Yes, I am fine.'' that people tend to say, to avoid getting to the heart of the matter. The movie depicts the daily inattention of adults towards abused children. The use of this ordinary but ''superficial'' conversation summarizes the loneliness of a child who cannot express his suffering, facing adult’s inaction.
Cultural / Context information for the jury
For more than 40 years, Enfance et Partage has protected children from any kind of violence, may they be physical, psychological or sexual, in order to preserve their future as adults.
The toll-free number ''Stop Maltraitance'' is a national and anonymous hotline, answered by 20 volunteers every weekday, launched by the association several years ago.
The main issue is that the calls to this number are decreasing over the years, whereas the number of abused children sadly remains stable...