| Title | HAIRSPRAY |
| Brand | TEVA PHARMACEUTICALS |
| Product/Service | TEVA LIFE EFFECTS SUPPORT PLATFORM |
| Category |
B02. Healthcare |
|
Entrant
|
VCCP HEALTH London, UNITED KINGDOM
|
|
Idea Creation
|
VCCP HEALTH London, UNITED KINGDOM
|
|
Production
|
VCCP KIN London, UNITED KINGDOM
|
|
Additional Company
|
YOUNGSTER London, UNITED KINGDOM
|
|
Additional Company 2
|
THE QUARRY London, UNITED KINGDOM
|
|
Additional Company 3
|
VAUDEVILLE SOUND London, UNITED KINGDOM
|
|
Additional Company 4
|
SOHO MUSIC London, UNITED KINGDOM
|
Credits
| Brett O'Connor |
VCCP Health |
Executive Creative Director |
| Katie Dean |
VCCP Health |
Art Director |
| Tess Evans |
VCCP Health |
Senior Copywriter |
| Jay Coombes |
VCCP Health |
Copywriter |
| Beverley Newbury |
VCCP Health |
Managing Director |
| Elizabeth Dilley |
VCCP Health |
Senior Account Director |
| Emma Tuckley |
VCCP Health |
Account Manager |
| Kristen Dimmock |
VCCP Health |
Planning Director |
| Stephanie Puttick |
VCCP Health |
Planner |
| John Turner |
John Turner |
Director |
| Chris Chaundler |
VCCP Kin |
Senior Executive Producer |
| Greta Wynn Davies |
VCCP Kin |
Executive Producer |
| Max Thomas |
VCCP Kin |
Producer |
| Jack Wilkinson |
Jack Wilkinson |
Director of Photography |
| Ian Harland |
Youngster |
Executive Post Producer |
| Jim Bracher |
Youngster |
VFX Supervisor |
| Gary Forrester |
The Quarry |
Editor |
| Luke Hatfield |
Vaudeville Post |
Sound Engineer |
| Craig Brown |
Soho Music |
Music Composer |
Write a short summary of what happens in the film
Hairspray, the hero creative of the ‘Acts of Love’ campaign created by Teva, shines a light on the extraordinary lengths carers go to. We show and celebrate the love and care they offer. As the largest pan-European provider of generic medicines, Teva knows the recognition, reassurance, and respect carers deserve. Through emotive storytelling, we follow the acts of love John performs for his wife Mary, who has a chronic illness. This heart-warming story shows John going out of his way to learn an unexpected new skill to help Mary feel like herself again. Acts of Love raises awareness of the ongoing dedication of unpaid carers and drives people to visit Teva’s Carer Section of Life Effects – a website by carers for carers. This website hosts curated content by carers to share their experiences; because the only people who can truly understand are those who have lived the same experience.
Cultural / Context information for the jury
When someone is diagnosed with a chronic condition, it doesn’t just turn their world upside down; the lives of their loved ones are also thrown into turmoil. In Europe, 100 million of these loved ones become unpaid carers – this number grows bigger and bigger every day. These are people who are, by their own definition, doing what needs to be done. They freely give their care, support and love because that’s just who they are. But this selflessness comes at a cost; unpaid carers are twice as likely to suffer from poor physical and mental health. If these carers were paid, the economic bill would be £132 billion. They’re an unseen workforce: “I feel like no one is ever talking to the person who wheels in the patient every week. But they’re always the first person the patient looks to
when asked a question about their care.” Carer, UK.