| Title | STORKS |
| Brand | EDWARDS INSPIRIS RESILIA |
| Product/Service | INSPIRIS RESILIA |
| Category |
E03. Online: Fiction & Non-Fiction |
|
Entrant
|
VCCP HEALTH London, UNITED KINGDOM
|
|
Idea Creation
|
VCCP HEALTH London, UNITED KINGDOM
|
|
Production
|
ANALOG / DIGITAL Warsaw, POLAND
|
|
Additional Company
|
BIG STUDIO São Paulo, BRAZIL
|
|
Additional Company 2
|
SOVIET SCIENCE London, UNITED KINGDOM
|
|
Additional Company 3
|
CLEARCUT London, UNITED KINGDOM
|
Credits
| Brett O'Connor |
VCCP Health |
Executive Creative Director |
| Sadie Mayes |
VCCP Health |
Senior Art Director |
| Tess Evans |
VCCP Health |
Senior Copywriter |
| Sharon McCartney |
VCCP Health |
Senior Account Director |
| Mark Armstrong |
VCCP Health |
Senior Account Manager |
| Anu Bajpai |
VCCP Health |
Account Executive |
| Kristen Dimmock |
VCCP Health |
Planning Director |
| Laura Cooper |
VCCP |
TV Producer |
| Dan Williams |
VCCP ME |
Digital Director |
| Harriet Masters |
VCCP Health |
Senior Creative Producer |
| Helena Socratous |
VCCP Health |
Creative Producer |
| Patrycja Krajewska |
Analog Digital |
Producer |
| James Clark |
Clearcut Sound Studios Ltd |
Senior Sound Designer |
| Tom Cathcart |
Soviet Science |
Project Manager |
| Rachael Philip |
Soviet Science |
Composer |
| Big Studios |
Big Studios |
Animator |
Write a short summary of what happens in the film
When your heart valve doesn't work properly you become frail, tired and a shadow of the person you used to be. But for many people, treatment options are limited and can cause long-term challenges to quality of life.
Edwards Lifesciences have engineered a new class of durable heart valves, offering people the chance to become the person they were before their heart valve stopped working.
But, because this is a new valve, we didn't have the long-term proof that doctors wanted.
Instead, we needed to tell an emotional story, capturing the joyful, energetic lives these people want to return to. Furthermore, in a category dominated by rational, product-based messages, we needed to tell our story in a way that would gain the attention this incredible innovation deserves.
Cultural / Context information for the jury
Edwards Lifesciences are innovators in the medical device industry, with products that transform patients’ lives and improve life expectancy across a range of conditions.
The INSPIRIS RESILIA valve offers a life-changing option for patients with aortic stenosis who are in need of surgery. However, it is relatively unknown and it lacks extensive data to prove its potential. As such,there is a need to reassure cardiologists of its profile in order to encourage trial.
To cut through the functional, product driven advertising that persists within this category, we needed a campaign that looked different and said something different. We therefore chose animation to communicate our story in an emotively captivating way, not often seen in this category.
Coupled with an integrated media campaign, our aim is to use our creative campaign as a platform for cardiologists to take notice and find out more.