DFB-WOMEN – YOUR GAME, YOUR BEAT, YOUR BANK
| Title | DFB-WOMEN – YOUR GAME, YOUR BEAT, YOUR BANK |
| Brand | COMMERZBANK AKTIENGESELLSCHAFT |
| Product/Service | BANK / BRAND PARTNERSHIPS DFB |
| Category |
A06. Consumer Services/Business to Business |
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Entrant
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THJNK Hamburg, GERMANY
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Idea Creation
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THJNK Hamburg, GERMANY
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Media Placement
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SYZYGY MEDIA Hamburg, GERMANY
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Production
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MARKENFILM Hamburg, GERMANY
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Credits
| Tobias Grimm |
thjnk Hamburg |
Creative Managing Director |
| Raphael Schils |
thjnk Hamburg |
Creative Director Art |
| Niklas Schachtebeck |
thjnk Hamburg |
Creative Senior Copy |
| Christina Duskanich |
thjnk Hamburg |
Creative Art |
| Clemens Wolff |
thjnk Hamburg |
Creative Copy |
| Marco Hackmann |
thjnk Hamburg |
Strategist |
| Jessica Kiesel |
thjnk Hamburg |
Account Director |
| Isabella Düvelius v. Klass |
thjnk Hamburg |
Account Manager Senior |
| Thomas Nabbefeld |
thjnk Hamburg |
Agency Producer |
| Mario Feil |
Markenfilm Hamburg GmbH |
Director |
| Mortimer Hochberg |
Markenfilm Hamburg GmbH |
Director Of Photography |
| Moritz Dreifke |
Markenfilm Hamburg GmbH |
Editor |
| Uwe Hellmann |
Commerzbank |
Head of Brand Management |
| Georg Habedank |
Commerzbank |
Head of Corporate Marketing |
| Stefano Morelli |
Commerzbank |
Campaign Manager |
| Marcus Ballhausen |
Commerzbank |
Campaign Manager |
| Gabriele Scholz |
Commerzbank |
Campaign Manager |
Write a short summary of what happens in the film
The film starts with the German women’s football national team asking the German audience if they know their name (which they don’t), revealing a harsh truth: even though they are one of the most successful football teams in the world, they have no publicity whatsoever. Subsequently the players list more and more revealing facts about how unequal female football players are treated. With a lot of humour they play with known stereotypes, discount hate comments and disarm known prejudices.
The films conclusion is that the biggest role models of the female players are they themselves. And that their goal is to play on their own terms, making a stand for equality and women and girls in our society.
Cultural / Context information for the jury
Summer 2019: the best female footballers are battling it out for the world championship title in France. But nobody in Germany was interested in the women’s football world cup.
Even worse, our female players faced discrimination in the social web: “Women are just there to have babies ... they don’t belong on the pitch”.
It seemed that the debate about equal rights after #metoo was already forgotten. Or has never arrived in the conservative football world. Time to fight against this social injustice. Together with Commerzbank – Germany’s second-largest bank and sponsor of the women’s national team since 2008 – we wanted to create a strong statement for equality and against female discrimination.