Title | #LIKEABOSCH |
Brand | ROBERT BOSCH GMBH |
Product/Service | IOT |
Category |
C01. Viral Film |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
CZAR FILM Hamburg, GERMANY
|
Credits
Max Lederer |
Jung von Matt AG |
Executive Creative Director |
Thim Wagner |
Jung von Matt AG |
Executive Creative Director |
Andreas Ernst |
Jung von Matt AG |
Managing Director |
David Leinweber |
Jung von Matt AG |
Group Creative Director |
Jan Anderßen |
Jung von Matt AG |
Group Client Service Director |
Anahita Ghanizadeh |
Jung von Matt AG |
Copywriter |
Natascha Kuehn |
Jung von Matt AG |
Copywriter |
Tim Kuphaldt |
Jung von Matt AG |
Senior Project Manager |
Felix Mindermann |
Jung von Matt AG |
Junior Project Manager |
Jankel Huppertz |
Jung von Matt AG |
Senior Producer |
Bey-Bey Chen Rönz |
CZAR Film GmbH |
Senior Producer |
Boris Dolkhani |
Robert Bosch GmbH |
Vice President Marketing Communications |
Jochen Stein |
Robert Bosch GmbH |
Marketing Communication Manager |
Tim Dworak |
Robert Bosch GmbH |
Marketing Communication Manager |
Katharina Sorg |
Robert Bosch GmbH |
Marketing Communication Manager |
Kai Fetzer |
Robert Bosch GmbH |
Marketing Communication Manager |
Write a short summary of what happens in the film
The heart of the Like a Bosch campaign is a rap video, an adaption of the viral hit from The Lonely Island. The video shows a walk through the daily routine of an average guy, who is always on top of things, thanks to connected solutions from Bosch and therefore lives #LikeABosch.
Smartphone in hand, he operates his car, lawn mower, or coffee machine in a cool, smart, and confident way – he’s in charge of things “like a Bosch.” The idea capitalizes on a rash of “Like a boss” videos and memes that have gone viral on the internet.