| Title | FREE AT LAST |
| Brand | BMW AG |
| Product/Service | BRAND BMW |
| Category |
B03. Durable Consumer Goods including Automotive |
|
Entrant
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JUNG VON MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
|
Production
|
HOCHKANT FILM Munich, GERMANY
|
Credits
| Thim Wagner |
Jung von Matt AG |
Executive Creative Director |
| Max Lederer |
Jung von Matt AG |
Executive Creative Director |
| Andreas Ernst |
Jung von Matt AG |
Managing Director |
| Jan Anderßen |
Jung von Matt AG |
Group Client Service Director |
| Erik Höhn |
Jung von Matt AG |
Creative Director |
| Lars Grübler |
Jung von Matt AG |
Senior Copywriter |
| Philipp Wagner |
Jung von Matt AG |
Senior Project Manager |
| Marc Schölermann |
Hochkant Film GmbH & Co. KG |
Director |
| Ekkehart Pollack |
Hochkant Film GmbH & Co. KG |
Director Of Photography |
| Pascal Bohlen |
Hochkant Film GmbH & Co. KG |
Executive Producer |
| Auro Stagge |
Hochkant Film GmbH & Co. KG |
Producer |
| Simon Licht |
/ |
/ |
| Jens Thiemer |
BMW AG |
Head of Brand Steering and Marketing |
| Ann-Kathrin Raabe |
BMW AG |
Head of international Advertising and Campaign development |
| Daniela Sykes |
BMW AG |
Project Manager international Advertising and Campaign development |
Write a short summary of what happens in the film
A film showing Mercedes CEO Dieter Zetsche saying good-bye to his colleagues on retirement day – only to arrive at home and - finally - being able to drive his secret desire: a BMW.
He was free at last to drive the car of his dreams.
Cultural / Context information for the jury
Dieter Zetsche is a well-known name and face in Germany, one of the few widely recognized CEOs of the large companies.
On top, people with an interest in automotive are sure to know Dr. Zetsche, the iconic mustachioed boss of Mercedes.