Title	THE LLAMA DRAMA
Brand	ROBERT BOSCH GMBH
Product/Service	BOSCH WIPER BLADES
Category	B03. Durable Consumer Goods including Automotive
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
Production	MARKENFILM Hamburg, GERMANY

Name	Company	Position
Thim Wagner	Jung von Matt AG	Executive Creative Director
Max Lederer	Jung von Matt AG	Executive Creative Director
Andreas Ernst	Jung von Matt AG	Managing Director
David Leinweber	Jung von Matt AG	Group Creative Director
Jan Anderßen	Jung von Matt AG	Group Client Service Director
Anahita Ghanizadeh	Jung von Matt AG	Copywriter
Natascha Kuehn	Jung von Matt AG	Copywriter
Tim Kuphaldt	Jung von Matt AG	Senior Project Manager
Felix Mindermann	Jung von Matt AG	Junior Project Manager
Johannes Haverkamp	Jung von Matt	Executive Producer
Matthew Swanson	Markenfilm Hamburg GmbH	Director
Bobby Shore	Markenfilm Hamburg GmbH	Director Of Photography
Stephan Brockmann	Markenfilm Hamburg GmbH	Executive Producer
/ /	Infected GmbH	Post Production
Ulrich Thiele	Robert Bosch GmbH	Senior Vice President Product Area Automotive Aftermarket
Olaf Schuette	Robert Bosch GmbH	Director Marketing
Simone Hensler	Robert Bosch GmbH	Communications Manager Business Unit
Maren Kästle	Robert Bosch GmbH	Communications Manager

Write a short summary of what happens in the film

There’s a man being followed. Everywhere he goes, his tormentor follows. At first, he is confused – later, almost terrified. No wonder, since his unrelenting stalker is not human, but rather a spitting llama. The llama first appears at the man’s workplace, a bank. There it spits on the window that separates him from his customers. On the way home, he cannot shake off his animal pursuer, and more spit attacks take place. Finally, he flees to the only place that can guarantee him safety: his car. There we witness the ultimate showdown: a face-off between a man, a llama and high-performance wiper blades.

Cultural / Context information for the jury

Alongside kittens and alpacas, llamas are among the most popular animals in the digital community. They have everything the social web likes: they’re cute, fluffy and a bit strange. But not this particular llama. Here the hyped animal is a mean pursuer and breaks with the positive expectations users have of it. The link between automotive supplies like wiper blades and the llama is simple: moisture. So if you’re haunted by a spitting llama, the only logical solution is to wipe away the problem.