Title | THE LLAMA DRAMA |
Brand | ROBERT BOSCH GMBH |
Product/Service | BOSCH WIPER BLADES |
Category |
C01. Viral Film |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
MARKENFILM Hamburg, GERMANY
|
Credits
Thim Wagner |
Jung von Matt AG |
Executive Creative Director |
Max Lederer |
Jung von Matt AG |
Executive Creative Director |
Andreas Ernst |
Jung von Matt AG |
Managing Director |
David Leinweber |
Jung von Matt AG |
Group Creative Director |
Jan Anderßen |
Jung von Matt AG |
Group Client Service Director |
Anahita Ghanizadeh |
Jung von Matt AG |
Copywriter |
Natascha Kuehn |
Jung von Matt AG |
Copywriter |
Tim Kuphaldt |
Jung von Matt AG |
Senior Project Manager |
Felix Mindermann |
Jung von Matt AG |
Junior Project Manager |
Johannes Haverkamp |
Jung von Matt |
Executive Producer |
Matthew Swanson |
Markenfilm Hamburg GmbH |
Director |
Bobby Shore |
Markenfilm Hamburg GmbH |
Director Of Photography |
Stephan Brockmann |
Markenfilm Hamburg GmbH |
Executive Producer |
/ / |
Infected GmbH |
Post Production |
Ulrich Thiele |
Robert Bosch GmbH |
Senior Vice President Product Area Automotive Aftermarket |
Olaf Schuette |
Robert Bosch GmbH |
Director Marketing |
Simone Hensler |
Robert Bosch GmbH |
Communications Manager Business Unit |
Maren Kästle |
Robert Bosch GmbH |
Communications Manager |
Write a short summary of what happens in the film
There’s a man being followed. Everywhere he goes, his tormentor follows. At first, he is confused – later, almost terrified. No wonder, since his unrelenting stalker is not human, but rather a spitting llama.
The llama first appears at the man’s workplace, a bank. There it spits on the window that separates him from his customers. On the way home, he cannot shake off his animal pursuer, and more spit attacks take place. Finally, he flees to the only place that can guarantee him safety: his car. There we witness the ultimate showdown: a face-off between a man, a llama and high-performance wiper blades.
Cultural / Context information for the jury
Alongside kittens and alpacas, llamas are among the most popular animals in the digital community. They have everything the social web likes: they’re cute, fluffy and a bit strange.
But not this particular llama. Here the hyped animal is a mean pursuer and breaks with the positive expectations users have of it. The link between automotive supplies like wiper blades and the llama is simple: moisture. So if you’re haunted by a spitting llama, the only logical solution is to wipe away the problem.