| Title | THE DOLL |
| Brand | DREAMLAND TOYS |
| Product/Service | DREAMLAND TOYS |
| Category |
A08. Corporate Social Responsibility (CSR) / Corporate Image |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Production
|
CZAR Brussels, BELGIUM
|
Credits
| Joost / Philippe / Jens Berends / De Ceuster / Mortier |
mortierbrigade |
creative directors |
| Michiel Baeten |
mortierbrigade |
copywriter |
| Frederic Delouvroy |
mortierbrigade |
art director |
Write a short summary of what happens in the film
In the film, we see three brothers in clear anticipation of the holiday season. They are cutting out pictures of toys and gluing them on their wish lists. Two brothers wish for action figures and superheroes while the third brother wistfully longs for a baby doll. He hesitates. Alone, in his bedroom, he decides to put the doll on his wish list but tosses his list in the garbage anyway. Then, comes Christmas morning and, you guessed it, our third brother gets the baby doll he so desperately wished for but never dared to ask for. The film ends on the final frame of the boy hugging and playing with the baby doll. The story evokes the joy of the holiday season and brings to life how a memorable gift is not an object but a sentiment that will never be forgotten. This was captured in the campaign endline: “unwrap