| Title | THE FUTURE. TOGETHER. |
| Brand | TIM |
| Product/Service | 5G |
| Category |
A06. Consumer Services/Business to Business |
|
Entrant
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HAVAS MILAN, ITALY
|
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Idea Creation
|
TIM Rome, ITALY
|
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Media Placement
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HAVAS MEDIA Milan, ITALY
|
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Production
|
BLOW UP FILM Milano, ITALY
|
Credits
| Luca Josi |
TIM |
Brand Strategy, Media & Multimedia Entertainment Director |
Write a short summary of what happens in the film
Two intimate and familiar stories where humanity and technology interweave are at the heart of TIM’s institutional spot. The film, that relies on the collaboration with Francesco Musumeci, an Italian heart surgeon of international fame, focuses on the potentials of the 5G network and shows us how this kind of technology can contribute to improving and transforming our lives, bringing people together and providing new opportunities.
Accompanied by the claim “The Future. Together”, the spot once again points out TIM’s commitment and key role in the digital growth of our Country.
Cultural / Context information for the jury
Turin, 2017: TIM was the first Italian telephone company ever to launch a 5G network, initiating the “5G for Italy” program. With a 2.4 billion € investment, TIM secured the best phone frequencies available, thus confirming its leadership thanks to its ultra-fast service and widespread availability.
The 5G technology will be bringing more and more sophisticated services to our everyday life, revolutionizing not only our cities, but also entire industries like manufacturing, automotive, education, healthcare, tourism and security, turning them into smart interactive systems.
Low latency will bring about a true revolution in the 5.0 healthcare sector, as it will allow to perform remote surgery by using remote-controlled robots. A groundbreaking innovation made possible by a technology that brings people together no matter their distance and increases the opportunities of users and companies. By 2021, TIM’s 5G will be available in 120 cities, with a coverage of approx. 22%.