| Title | FOR YOUR CLEAN AFFAIRS |
| Brand | GRIGEO, AB |
| Product/Service | GRITE |
| Category |
A01. Fast Moving Consumer Goods |
|
Entrant
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ALL CAPS Vilnius, LITHUANIA
|
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Idea Creation
|
ALL CAPS Vilnius, LITHUANIA
|
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Production
|
KARUSELE Vilnius, LITHUANIA
|
Credits
| Ruta Vaitkeviciute |
ALL CAPS |
Creative Director |
| Raminta Speciute |
ALL CAPS |
Senior Account Manager |
| Simonas Rickus |
ALL CAPS |
Business Director |
| Domas Tamulionis |
ALL CAPS |
Copywriter |
| Lukas Klimkevicius |
ALL CAPS |
Art Director |
| Pavel Gumennikov |
Karusele |
Film Director |
| Kristina Ramanauskaitė |
Karusele |
Producer |
| Vilius Mačiulskis |
Karusele |
Director of Photography |
Write a short summary of what happens in the film
To communicate GRITE brand philosophy, we had to talk about stains metaphorically and in a broader way. At the beginning of the film we touch ecological problems, referring them to the stains we leave behind ourselves globally. Frame by frame we narrow the meaning of the stains and juxtapose them as our past life decisions, that follows us in the future, but shapes our character. At the end of the film we finish up with everyday physical stains and a positive statement, that stains are not that bad after all, they help us grow, learn and enjoy everyday life. All we have to do is clean up.