| Title | THE DEAD END |
| Brand | FONDATION FONDAMENTAL |
| Product/Service | SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES |
| Category |
B07. Not-for-profit / Charity / Governemt |
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Entrant
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SERVICEPLAN HEALTH FRANCE Paris, FRANCE
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Idea Creation
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SERVICEPLAN HEALTH FRANCE Paris, FRANCE
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Media Placement
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SERVICEPLAN FRANCE Paris, FRANCE
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PR
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SERVICEPLAN HEALTH FRANCE Paris, FRANCE
|
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Production
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BADASS FILMS Paris, FRANCE
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Credits
| Alexander SCHILL |
SERVICEPLAN GERMANY |
Global Chief Creative Director |
| Daniel PEREZ |
SERVICEPLAN FRANCE |
Chief Creative Officer |
| Astrid PINON |
SERVICEPLAN FRANCE |
Art Director |
| Damien LEBREUILLY |
SERVICEPLAN FRANCE |
Copywriter |
| Tram-Anh Nguyen NGUYEN |
SERVICEPLAN FRANCE |
Art Director |
| Frank WILLOCQ |
SERVICEPLAN FRANCE |
Producer |
| Blaise IZARD |
BADASS FILMS |
Producer |
Write a short summary of what happens in the film
Every year, depression kills more than 6,000 people in France. Often related to a "depression" or "the blues", depression remains, still today, insufficiently understood, diagnosed and treated. If depression is left untreated, it can take a severe or chronic form and lead to suicide. In order to make an impression, the FondaMental Foundation launched an awareness campaign.
The film "The Little Empty Passage", intend to emphases that depression is a "serious" disease that can have fatal consequences. Straddling comedy and drama, the film shows how patients with obvious pathologies would be treated if their clinical signs were considered as lightly as the signs of depression are sometimes.
Cultural / Context information for the jury
Claude Finkelstein, President of Fnapsy (National Federation of Users' Psychiatric Associations) commented: „Everyone thinks they understand depression, or have experienced it and know how to get out. In truth, there is very little understanding of the living hell experienced by the sufferer, which can include total annihilation of the will, the disappearance of all hope, and the terrible guilt that binds us.“
Professor Marion Leboyer, Director oft the Fondation FondaMental said: „It is urgent to end the myths surrounding depression, which impede the diagnosis and treatment, often resulting in dramatic consequences.“