| Title | POWERSHARE ANYWHERE |
| Brand | SAMSUNG |
| Product/Service | SAMSUNG GALAXY S10+ |
| Category |
G05. Breakthrough on a Budget |
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Entrant
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CHEIL NORDIC Stockholm, SWEDEN
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Idea Creation
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CHEIL NORDIC Stockholm, SWEDEN
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Production
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CHEIL NORDIC Stockholm, SWEDEN
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Production 2
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ARMSTRONG FILM Stockholm, SWEDEN
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Credits
| Per Lind |
Cheil Nordic AB |
Art Director |
| Håkan Nyberg |
Cheil Nordic |
Senior Copywriter |
| Johan Ohlsson |
Cheil Nordic AB |
Creative Director |
Write a short summary of what happens in the film
Remember when Tom Cruise’s character Maverick in Top Gun gave the finger to the Russian MIG pilot? To be able to do so he needed to flip around mid-air and become inverted.
To showcase the unique powersharing capabilities of a new smartphone we had wingsuit veterans and couple Espen Fadnes and Amber Forte perform a similar stunt.
In this film we see them jump of a massive cliff in Aurdal, Norway, each holding said smartphone in their hand and accelerate to a speed of approximately 120mph before Espen becomes inverted. This is done only to get them into a position where they could perfectly align the back of their phones and share battery power wirelessly.
You can also see one of the worlds best wingsuiters Scotty Bob follow them with a camera and perform a stunt of his own when he too became inverted and circled the couple mid-flight.
Cultural / Context information for the jury
The area surrounding Aurdal, Norway is well known within the base jumping community for it’s many good take off-spots.