| Title | STREET LEVEL |
| Brand | FORMULA E |
| Product/Service | HONG KONG E-PRIX |
| Category |
B05. Media / Entertainment |
|
Entrant
|
IRIS London, UNITED KINGDOM
|
|
Idea Creation
|
IRIS London, UNITED KINGDOM
|
|
Production
|
KODE MEDIA London, UNITED KINGDOM
|
|
Additional Company
|
DRIVE STUDIOS Copenhagen, DENMARK
|
Credits
| Grant Hunter |
Iris |
Executive Creative Director |
| Ross Taylor |
Iris |
Creative Director |
| Tasha Thomas |
Iris |
Creative |
| Cara Dawson |
Iris |
Creative |
| Rich Edwards |
Iris |
Group Planning Director |
| Matt Gully |
Iris |
Business Director |
| Adam Reid |
Iris |
Agency Producer |
| Naomi Black |
Iris |
Agency Producer |
| Nathan Perry Green |
KODE |
Offline Editor |
| Rich Lee |
KODE |
Director |
| Anthony Taylor |
KODE |
Producer |
| Jack Goodwin |
KODE |
Executive Producer |
| Andrew Porteous |
KODE |
Executive Producer |
| Bojan Jemejc |
KODE |
Line Producer |
| Mario Zvan |
KODE |
Line Producer |
| Ellie Phipps |
KODE |
Production Coordinator |
| Chris Probst |
KODE |
DOP |
| Gary Greenberg |
KODE |
Camera and Action Vehicle Supervisor |
| Paul Tsan |
KODE |
Key Grip |
| Gary Hunter |
KODE |
RC Driver |
| Raymond Carlin |
KODE |
RC Driver |
| Curtis Hughes |
KODE |
RC Driver |
| Ben Millar |
KODE |
Model Maker |
Write a short summary of what happens in the film
The film opens on what looks like a brand-new Formula E 2nd Generation car. Within the first ten seconds a scale reveal shows that it’s actually a miniature 1/10th scale remote-control version of the car.
The car fiercely takes on the city before meeting its rival, another RC car. They battle it out in a street fight of EPIC proportions, captured at a miniature scale – filmed in a cinematic way.
In the finale of the film the full-scale car is introduced, a pivotal moment in the narrative that responds to motorsport purists who compare Formula E to ‘Toy Cars’. The final scene shows the RC car smash into the rear of the full-scale car. A cruel and intentionally drawn out reverse crushes the RC car to smithereens. A symbolic act that lets viewers know that now in its 5th Season, Formula E means business, that playtime is over.
Cultural / Context information for the jury
Historically Formula E has come under heavy criticism from motorsport purist, the need for an electric championship has been questioned in the media. We’ve often been called ‘Milk Floats’, ‘Hairdryers’, even ‘Toy Cars’!
In reality Formula E races are intense, full-on battles that play out on the city streets. All the cars have the same power which means that the best driver wins, races can have over 60+ overtakes, it’s not a procession, it’s a thrilling full contact sport all delivered in just 45 mins. Once people hear about it, they really want to watch it, and once they watch it, they love it.
Now in its 5th Season, Formula E is all grown up with a brand-new 2nd Generation car that looks like it’s straight from the set of a Batman film. These incredible machines are specifically engineered to take on the city streets like nothing else before them.