Title | JETLAG SOCIAL CLUB APP |
Brand | FLYING BLUE |
Product/Service | APPLICATION |
Category |
G01. Local Brand |
Entrant
|
AIR FRANCE Paris, FRANCE
|
Idea Creation
|
ISOBAR Courbevoie, FRANCE
|
Production
|
ISOBAR Courbevoie, FRANCE
|
Production 2
|
BANDITS Paris, FRANCE
|
Credits
Marc Badinand |
ISOBAR |
Creative Director |
Elzear de Trentinian |
ISOBAR |
Creative Director |
Thibaud Le Juge de Segrais |
ISOBAR |
Copywriter |
Raphael Almazan |
ISOBAR |
Art Director |
Fousseni Magassa |
ISOBAR |
Art Director |
Emilie Basset |
ISOBAR |
Motion Designer |
Write a short summary of what happens in the film
The film takes the viewer into a fully jetlagged Tokyo. Without traditional narration, we follow 3 distinct travelers experiencing jetlag and also more abstract scenes, almost dreamy. Sleepless night, loud meetings, strange encounters… Each character has a different trip but they all share the same burden of jetlag. The editing of the film, sometimes quiet, sometimes frenetic, adds a layer to this “jetlag feeling” while the music makes it lighter, almost funny. After watching the characters go through all the phases of Jetlag, the film concludes with the tagline “You can’t cheat jetlag, but you can play with it" to introduce the product and solution :"the first city guide based on jetlag, the Jetlag Social Club."