#HOLDYOURBREATH - HIJACKING THE EUROPEAN ELECTIONS
Title | #HOLDYOURBREATH - HIJACKING THE EUROPEAN ELECTIONS |
Brand | SEA WATCH E.V. / DIE PARTEI |
Product/Service | TV SPOT |
Category |
A08. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant
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SCHOLZ & FRIENDS Berlin, GERMANY
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Idea Creation
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SCHOLZ & FRIENDS Berlin, GERMANY
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Media Placement
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SEA-WATCH Berlin, GERMANY
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PR
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SEA-WATCH Berlin, GERMANY
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Production
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MARKENFILM SCHWEIZ Zürich, SWITZERLAND
|
Credits
Matthias Spaetgens |
Scholz & Friends Berlin GmbH |
Chief Creative Officer |
Oliver Handlos |
Scholz & Friends Berlin GmbH |
Executive Creative Director |
Robert Krause |
Scholz & Friends Berlin GmbH |
Executive Creative Director |
Oliver Handlos |
Scholz & Friends Berlin GmbH |
Executive Creative Director |
Sheryl Ann Hartmann |
Scholz & Friends Berlin GmbH |
Art Director |
Max Hentschel |
Scholz & Friends Berlin GmbH |
Art Director |
Jakob Cantz |
Scholz & Friends Berlin GmbH |
Copywriter |
Nina Stegmann |
Scholz & Friends Berlin GmbH |
Account Manager |
Lisa Erdmann |
Scholz & Friends Berlin GmbH |
Account Manager |
David Voss |
Scholz & Friends Berlin GmbH |
Agency Producer |
Write a short summary of what happens in the film
We see the close-up of a 12 year old boy underwater in full clothing. He holds his breath, looks around. As the camera pulls wider, we realize he might not be in a pool but in the ocean. He struggles to keep his breath. He looks straight into the camera, with his eyes wide open. It’s as if he’s reaching out to the audience for help. His mouth opens. He swallows water and convulses. His lungs realease the last bit of air, as his eyes open wide. He sinks, disappears in the deep sea, while we pull up slowly. We emerge above surface. No land in sight. Just the last bits of debris from a capsized refugee boat.
Super:
Drowning takes just as long as this film.
Every tenth person dies fleeing across the Mediterranean.
Because the European Union is blocking all rescue efforts.
Help us stop the dying.
Cultural / Context information for the jury
Sea-Watch is a German NGO that supports the rescue of refugees in the Mediterranean. In the wake of the European Election campaigning, Sea-Watch struggled for attention and resources to finance their rescue missions.
In Germany, every political party gets allocated free airtime to run their campaign commercials during elections. We used the prime time TV campaign slot of the the independent party DIE PARTEI to confront a prime-time TV audience of 4.5 million viewers with the harrowing reality in the Mediterranean.