BEER HEROES

Short List
ClientUBREW
Category E03. Online: Fiction & Non-Fiction
TitleBEER HEROES
Product/ServiceUBREW
Entrant McCANN MILAN, ITALY
Idea Creation McCANN MILAN, ITALY
Idea Creation 2 McCANN LONDON, UNITED KINGDOM
Production THINK CATTLEYA Milan, ITALY
Additional Company MRM/McCANN Milan, ITALY
Additional Company 2 LIVE MILAN, ITALY
Credits
Name Company Position
Daniele Cobianchi MCCANN Milan Chief Executive Officer
Alessandro Sabini MCCANN Milan Chief Creative Officer
Eoin Sherry MCCANN Milan Creative Director
Fernando Dominguez MCCANN Milan Creative Director
Eoin Sherry MCCANN Milan CD/Art
Fernando Dominguez MCCANN Milan CD/Copywriter
Giovanni Lanzarotti MCCANN Milan Head of Strategy
Michele Virgilio MCCANN Milan Head of Production
Valentina Catese MCCANN Milan Project Manager
Adrian Botan MCCANN EMEA President Creative Europe, Global ECD
Carmen Bistrian MCCANN EMEA Creative Excellence Manager Europe
Mike Cooper MCCANN EMEA Digital Director
Mike Oughton MCCANN London Head of Copywriting
Alessandro Sciortino MRM//MCCANN Milan Creative Director
Riccardo Daverio MRM//MCCANN Milan Digital Art Director
Simone Fatone MRM//MCCANN Milan Motion Designer/3D
Fabio Furnari MRM//MCCANN Milan UX Designer
Nicola Guarino LIVE Milan Head of Social
Andrea Casale LIVE Milan Social Media Art Director
Camilla Canova LIVE Milan Social Media Copywriter
Umberto Carteni Think Cattleya Director
Kim Andreotti Think Cattleya Director Of Photography
Martino Benvenuti Think Cattleya Executive Producer
Marta Mangiucca Think Cattleya Producer

Write a short summary of what happens in the film

Shot in a "mockumentary" style, this video briefly tells the story of all what surrounded that amazing beer save. From the begining up to becoming viral.