Title	SKIN SEXTOYS
Brand	SKIN
Product/Service	SEXTOYS
Category	G05. Breakthrough on a Budget
Entrant	SID LEE Paris, FRANCE
Idea Creation	SID LEE Paris, FRANCE

Name	Company	Position
Sylvain Thirache	SID LEE Paris	Executive Creative Director
Johan Delpuech	SID LEE Paris	President
Celine & Clement Mornet-Landa	SID LEE Paris	Creative Director
Mehdi Benali	SID LEE Paris	Managing Director
Max Harrington	SID LEE Paris	Copywriter
Ludovic Gontrand	SID LEE Paris	Art Director
Heloise Marchal	SID LEE Paris	Account Director
Trisha Mitra	SID LEE Paris	Account Manager
Thomas Laget	SID LEE Paris	Head of Production
Jeyan Herper	SKYN	Chief Executive Officer at LifeStyles Healthcare
Matthew Groskorth	SKYN	Vice President Global Marketing
Martha Toth	SKYN	Global Marketing Strategy Director
Nicolas Woussen	SKYN	Global Brand Lead SKYN

Write a short summary of what happens in the film

20th of July 2019 has marked 50 years since man’s first step on the moon. 50 years since we entered previously un-imaginable, uncharted territory, ushering in a new era in exploration. SKYN decided to take advantage of this remarkable anniversary to get people thinking about an area we often forget to explore – ourselves – with a campaign for the launch of its new intimate accessories.

Cultural / Context information for the jury

Behind the sextoys perception we wanted to open eyes on all the « sexual taboos ». This is why we choose to target the men and women who are passionated for space on our speech, to speak to a larger audience. To tell everybody : « Next time you’re looking up towards space, contemplating the stars, remember, there’s no shame exploring a little bit lower. »