Title | THE 8 - CITY OF NO CARS |
Brand | BMW GROUP |
Product/Service | BMW 8 SERIES COUPÉ |
Category |
A03. Durable Consumer Goods including Automotive |
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Production
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Production 2
|
ANORAK Berlin, GERMANY
|
Production 3
|
TRIM EDITING London, UNITED KINGDOM
|
Production 4
|
THE MILL London, UNITED KINGDOM
|
Credits
Alexander Schill |
SERVICEPLAN GERMANY |
Global Chief Creative Officer |
Thomas Heyen |
SERVICEPLAN GERMANY |
Managing Partner |
Markus Kremer |
SERVICEPLAN GERMANY |
Managing Partner |
Florian Klietz |
SERVICEPLAN GERMANY |
Managing Partner |
Jason Romeyko |
SERVICEPLAN GERMANY |
Worldwide Executive Creative Director |
Kolja Danquah |
SERVICEPLAN GERMANY |
Creative Director |
Kristian von Elm |
SERVICEPLAN GERMANY |
Management Supervisor |
Bastian Tripp |
SERVICEPLAN GERMANY |
Senior Copywriter |
Damian Kuczmierczyk |
SERVICEPLAN GERMANY |
Senior Art Director |
Daniel William Hill |
SERVICEPLAN GERMANY |
Conceptionist |
Philipp Truebiger |
SERVICEPLAN GERMANY |
Junior Art Director |
Henning Rieseweber |
SERVICEPLAN GERMANY |
Producer |
Daniel Wolfe |
ANORAK Film |
Director |
Tobias Steinhauser |
ANORAK Film |
Executive Producer |
Monica Lenczewska |
Instant Records |
Director Of Photography |
Robin Brown |
Robin Brown |
Production Designer |
Patrik Milani |
Patrik Milani |
Stylist |
Dan Williams |
The Mill |
VXF Supervisor |
Write a short summary of what happens in the film
We staged the maiden voyage of THE 8 in the city where cars can’t drive through the main thoroughfares – Venice. We built a path that was hundreds of metres long with custom-made floating pontoons. It went right through the canals of Venice next to iconic locations like the Rialto Bridge and the Doge's Palace. This path formed the basis of an emotional film about a boy growing up in Venice loving cars but never being able to drive there. He leaves the city and finally returns as a gentleman with a single purpose in life: doing something seemingly impossible, driving an iconic car in the city of no cars.
Cultural / Context information for the jury
The task was to produce a film for the worldwide launch of the newest icon in the BMW family, THE 8. It is the pinnacle of luxury automobiles with never before seen design, material, and performance.