| Title | #LIFECHANGINGPLACES |
| Brand | LUFTHANSA |
| Product/Service | LUFTHANSA |
| Category |
E04. Series: Fiction & Non-Fiction |
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Entrant
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KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
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Idea Creation
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KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
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Media Placement
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MINDSHARE Frankfurt, GERMANY
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Production
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KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
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Production 2
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27 KILOMETER ENTERTAINMENT Hamburg, GERMANY
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Production 3
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LOFT TONSTUDIOS Hamburg, GERMANY
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Production 4
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2WEI MUSIC Hamburg, GERMANY
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Additional Company
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DEUTSCHE LUFTHANSA Frankfurt, GERMANY
|
Credits
| Benita Struve |
Deutsche Lufthansa AG |
Head of Marketing |
| Claudia Dreismann |
Deutsche Lufthansa AG |
Head of Marketing |
| Christiane Cremer |
Deutsche Lufthansa AG |
Head of Marketing |
| Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Christian Kroll |
Kolle Rebbe GmbH |
Creative Lead |
| Thomas Heinz |
Kolle Rebbe GmbH |
Creative Lead |
| Danny Fröhlich |
Kolle Rebbe GmbH |
Creative Director / Copywriter |
| Nicole Feldmann |
Kolle Rebbe GmbH |
Creative Director / Art |
| Katharina Jung |
Kolle Rebbe GmbH |
Account Supervisor |
| Julia Bendels |
Kolle Rebbe GmbH |
Account Supervisor |
| Andreas Bilgeri |
Kolle Rebbe GmbH |
Account Supervisor |
| Lorraine Otte |
Kolle Rebbe GmbH |
Account Manager |
| Sandra Vetter |
Kolle Rebbe GmbH |
Account Manager |
| Birte Rössner |
Kolle Rebbe GmbH |
Art Director |
| Sören Hoven |
Kolle Rebbe GmbH |
Art Director |
| Anna Arndt |
Kolle Rebbe GmbH |
Art Director |
| Ralph Poser |
Kolle Rebbe GmbH |
Chief Strategy Officer |
| Daniela Pöhnl |
Kolle Rebbe GmbH |
Strategic Planner |
| Nina Offermann |
Kolle Rebbe GmbH |
Agency Producer |
Write a short summary of what happens in the film
For Lufthansa’s travel inspiration campaign #LifeChangingPlaces, surf photographer Chris Burkard, restaurateur Thomasina Miers and Social Voluntary Maira Nolte return to the places that changed their lives: the Lofoten Islands, Mexico City and Ethiopia. On- and offline, the true stories inspire millions and shows places in a way that the spectators have never seen them before.
Cultural / Context information for the jury
The #LifeChangingPlaces campaign, aired from September 2017 onwards, tells the stories of Thomasina Miers, Chris Burkard and Maira Nolte. The spots are part of an integrated travel inspiration campaign that stretched over several communication channels: TV, cinema, Facebook, YouTube, Instagram, a dedicated website (campaign hub), OOH, travel agency interiors and print advertorials.
Germans like to travel. But they often travel to places where they know what to expect. Lufthansa inspires them to discover new places with the #LifeChangingPlaces campaign. To make ourselves stand out, we use a visual style for the films that showcase the places in a new and authentic way.