Title | THE SMALL ESCAPE |
Brand | BMW AG |
Product/Service | BRAND COMMUNICATION |
Category |
A03. Durable Consumer Goods including Automotive |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
TEMPOMEDIA Hamburg, GERMANY
|
Credits
Thim Wagner |
Jung von Matt AG |
Executive Creative Director |
Max Lederer |
Jung von Matt AG |
Executive Creative Director |
Andreas Ernst |
Jung von Matt AG |
Managing Director |
David Leinweber |
Jung von Matt AG |
Group Creative Director |
Jan Anderßen |
Jung von Matt AG |
Group Client Service Director |
Florian Panier |
Jung von Matt AG |
Head of TV |
Yannick Schreiber |
Jung von Matt AG |
Senior Project Manager |
Alex Feil |
Tempomedia Filmproduktion GmbH |
Director |
Khalid Mohtaseb |
Tempomedia Filmproduktion GmbH |
Director Of Photography |
Erwin Prib |
Tempomedia Filmproduktion GmbH |
Production Designer |
Vera Portz |
Tempomedia Filmproduktion GmbH |
Executive Producer |
Birgit Damen |
Tempomedia Filmproduktion GmbH |
Producer |
Emely Sudhaus |
Tempomedia Filmproduktion GmbH |
Unit Production Manager |
Csaba Lódi |
Tempomedia Filmproduktion GmbH |
Art Director |
Filip Marek |
Tempomedia Filmproduktion GmbH |
Gaffer/Lighting Designer |
Sosa Juristovszky |
Tempomedia Filmproduktion GmbH |
Wardrobe Stylist |
Melinda Szepesi |
Tempomedia Filmproduktion GmbH |
Line Producer |
András Hárskúti |
Tempomedia Filmproduktion GmbH |
1st AD |
Iain Wainwright |
Tempomedia Filmproduktion GmbH |
Editor |
Eric Schaechter |
Tempomedia Filmproduktion GmbH |
VFX Supervisor |
Alessio Bertotti |
Tempomedia Filmproduktion GmbH |
VFX Supervisor |
Sermed Darah |
Spellwork GmbH |
VFX |
Emma Ashton |
AH casting |
Casting |
Debs Hinkinson |
AH casting |
Casting |
Phil Kay |
Woodwork Music |
Score |
Christian Vorländer |
2WEI Music |
Score |
Simon Heeger |
2WEI Music |
Score |
Jens Thiemer |
BMW AG |
Head of Brand Steering and Marketing |
Ann-Kathrin Raabe |
BMW AG |
Head of international Advertising and Campaign development |
Daniela Sykes |
BMW AG |
Project Manager international Advertising and Campaign development |
Write a short summary of what happens in the film
30 years after the fall of the Berlin wall, BMW recounts the story of the desire for freedom, ingenuity and engineering skill in the short film “The Small Escape.” It is based on the true story of a courageous man, who helped a friend flee East Germany by smuggling him across the Berlin Wall in a small BMW Isetta.
Cultural / Context information for the jury
1964. Berlin is a divided city. Flight from the German Democratic Republic is punished with an order to fire. Still, many people desperately try to cross the border. They forge identity papers, dig tunnels, climb into hot-air balloons and hide in cars going to the West – towards freedom.
But as large vehicles are getting controlled more frequently and thoroughly, a West Berliner has a seemingly impossible but ingenious idea: the smallest and most inconspicuous car available at the time, the BMW Isetta, should help him smuggle a man across the border into the West.