| Title | MANATEES |
| Brand | POHJOLA VAKUUTUS OY |
| Product/Service | POHJOLA INSURANCE |
| Category |
B06. Consumer Services/Business to Business |
|
Entrant
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Idea Creation
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Idea Creation 2
|
POHJOLA VAKUUTUS Helsinki, FINLAND
|
|
Media Placement
|
TOINENPHD Helsinki, FINLAND
|
|
Production
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Production 2
|
D8 PRODUCTION Helsinki, FINLAND
|
|
Production 3
|
FILMO Helsinki, FINLAND
|
Credits
| Mikael Nemeschansky |
hasan & partners |
Creative director |
| Kari Puumalainen |
hasan & partners |
Creative |
| Jaakko Utter |
hasan & partners |
Creative |
| Antti Kaarto |
hasan & partners |
Creative |
| Noora Kirjavainen |
hasan & partners |
Digital creative |
| Gustaf From |
hasan & partners |
Client Services Director |
| Maija Nikkonen-Hilli |
hasan & partners |
Account manager |
| Johanna Puolakka |
hasan & partners |
Production AD |
| Henna Siitonen |
hasan & partners |
Production AD |
| Susanna Saarela |
hasan & partners |
Account manager |
| Marc Stevenson |
hasan & partners |
Executive producer |
| Enni Linnus |
hasan & partners |
Production manager |
| Santeri Enstedt |
D8 Production |
. |
| Jarmo Lehti |
Filmo |
. |
| Kim Karlsson |
Filmo |
. |
| Hanna Forsström |
Pohjola Vakuutus Oy |
Director, Digital Channels & Marketing |
| Terhi Wimmer |
Pohjola Vakuutus Oy |
Head of Marketing and Digital sales |
| Anna Hanström |
Pohjola Vakuutus Oy |
Marketing Manager |
| Monica Grims |
Pohjola Vakuutus Oy |
Designer |
| Maria Jernström |
Pohjola Vakuutus Oy |
Brand Manager |
| Teemu Neiglick |
ToinenPHD |
Marketing Architect |
| Minna Laine |
ToinenPHD |
Account Manager |
| Lisa Place |
ToinenPHD |
Video planner |
| Mari Härkisaari |
ToinenPHD |
Video planner |
| Antti Hiltunen |
ToinenPHD |
YouTube specialist |
| Tytti Tyrkkö |
ToinenPHD |
Social media specialist |
| Timothy Petersen |
. |
. |
Write a short summary of what happens in the film
We only have one life. The role of an insurance company is to make sure that we are able to live it to the fullest, without fears and regrets. The films tells a story of two friends who born again and again, but never as humans. They regret all of the things they have left undone in their human days.
Cultural / Context information for the jury
Finnish people don’t like to take risks. We play it safe and most of the insurance companies in Finland talk about being aware of the risks and the tonality is very negative. Pohjola Insurance has an opposite view and wants Finnish people to enjoy life to the fullest and grab life by throat.