LIFEBOAT - THE EXPERIMENT
Title | LIFEBOAT - THE EXPERIMENT |
Brand | SEA-WATCH E.V. |
Product/Service | HUMANITARIAN HELP |
Category |
G04. Social Behaviour & Cultural Insight |
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Media Placement
|
MEDIAPLUS Munich, GERMANY
|
PR
|
ACHTUNG! Hamburg, GERMANY
|
Production
|
MARKENFILM Hamburg, GERMANY
|
Production 2
|
NHB Hamburg, GERMANY
|
Additional Company
|
PLAN.NET Munich, GERMANY
|
Credits
Alexander Schill |
SERVICEPLAN GERMANY |
Global Chief Creative Officer |
Michael Wilk |
SERVICEPLAN GERMANY |
Executive Creative Director |
Maximilian Florian Schoengen |
SERVICEPLAN GERMANY |
Global Creative Strategist |
Dennis Fritz |
SERVICEPLAN GERMANY |
Head of Editing, Head of Motiondesign |
Anton Reim |
SERVICEPLAN GERMANY |
Junior Motion Designer |
Markus Maczey |
SERVICEPLAN GERMANY |
Creative Managing Director |
Simone Herrmann |
SERVICEPLAN GERMANY |
Managing Assistant |
Jochen Lenhardt |
MEDIAPLUS |
Managing Partner |
Philipp von Mauch |
Freelance |
Developer, Screendesigner |
Skye Fitzgerald |
Spin Films |
Director |
Felix Tonnat |
Freelance |
Director Of Photography |
Acki Heldens |
Markenfilm Hamburg |
Executive Producer |
Daniel Farkas |
Markenfilm Hamburg |
Creative Producer/2nd unit Director |
Ole Bernhardi |
Markenfilm Hamburg |
Assistant Producer |
Adnen Abdallah |
Markenfilm Hamburg |
Setdesign |
Steve Thompson |
Markenfilm Hamburg |
Lighting |
Sabine Jankowski |
Freelance |
Camera Operator |
Fabian Klein |
Freelance |
Camera Operator |
Martina Di Lorenzo |
Freelance |
Camera Operator |
Leonard Lokai |
Freelance |
Camera Operator |
Mike Schmidt |
Freelance |
Sound Engineer Experiment |
Thomas Keller |
Freelance |
Sound Engineer Interviews |
Julien von Schultzendorff |
nhbNEXT |
Grading |
Mike Friedland |
nhbNEXT |
Grading |
Katharina Schoelzel |
achtung! |
Junior Account Manager |
Katharina Bittner |
achtung! |
Account Director |
Tina Vogt |
Vogt Casting |
Casting |
Kathrin Heinemann |
SPARK |
Managing Director |
Michael Seidler |
Michael Seidler Photography |
Photographer |
Florian Zwinge |
Freelance |
Art Director |
Write a short summary of what happens in the film
The online-film “LIFEBOAT – The Experiment” is a documentation touching the topic of the
refugee crisis in the Mediterranean. Since the media coverage on this topic decreased heavily refugee-rescue organization Sea-Watch needed a strong push to get heard. Therefor we brought it closer: geographically and emotionally. Based on first hand experiences of five refugees who survived, we set up a simulation attempting to remodel conditions of a real escape: Darkness, waves, stress, anxiety, uncertainty. 40 voluntary participants represented the German society in age, gender and profession. Set up in a Germany based wave-pool we collaborated with the director and followed up on his Oscar-nominated documentary “LIFEBOAT”. He said: It is a powerful approach to move people through the heart instead of through the mind.” The documentary is a merge of both refugee and participant experiences so as the German TV-psychologist Michael Thiel who guided the entire experiment.
Cultural / Context information for the jury
The refugee crisis in the Mediterranean Sea was a largely discussed topic in 2014. It separated Germany into two main groups: one pro-refugees and the rightwing party being absolutely against them. While the refugee crisis in the Mediterranean along the world’s deadliest border continuous, its media coverage decreased heavily. The topic simply lost its „news-value“ and with it Sea-watch’s vision and ongoing efforts fell silent. Language is revolution. If we were to turn the tide, the conversation must go on. “LIFEBOAT – The Experiment” re-creates a momentum and stresses the fact that the ongoing refugee crisis is not a single countries problem, but one that concerns all of Europe. The campaign generated a mindshift in society by re-enabling access to the most human of our feelings: Empathy.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
The refugee crisis in the Mediterranean Sea was a largely discussed topic in 2014. It separated Germany into two main groups: one pro-refugees and the rightwing party being absolutely against them. While the refugee crisis in the Mediterranean along the world’s deadliest border continuous, its media coverage decreased heavily.
The topic simply lost its „news-value“ and with it Sea-watch’s vision and ongoing efforts fell silent.
Language is revolution. If we were to turn the tide, the conversation must go on.
“LIFEBOAT – The Experiment” re-creates a momentum and stresses the fact that the ongoing refugee crisis is not a single countries problem, but one that concerns all of Europe.
The campaign generated a mindshift in society by re-enabling access to the most human of our feelings: Empathy.