| Title | U=U= |
| Brand | VIIV HEALTHCARE |
| Product/Service | HIV AWARENESS |
| Category |
B07. Not-for-profit / Charity / Governemt |
|
Entrant
|
HAVAS LYNX Manchester, UNITED KINGDOM
|
|
Idea Creation
|
HAVAS LYNX Manchester, UNITED KINGDOM
|
|
Production
|
RSA FILMS London, UNITED KINGDOM
|
Credits
| Tom Richards |
Havas Lynx Group |
Chief Creative Officer |
| Jon Chapman |
Havas Lynx Group |
Executive Creative Director |
| Joe Sayer |
Havas Lynx Group |
Creative |
| Emma Coates |
Havas Lynx Group |
Copywriter |
| Peter Thornton |
Havas Lynx Group |
Copywriter |
| Rob Wills |
RSA Films |
Producer |
| Jamie Delaney |
RSA Films |
Director |
| Alex Wood |
Flock |
Editor |
| Eoin McLoughlin |
Vision Artists |
Director Of Photography |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
In the UK all work has to be regulated through medical/legal review and comply with the APBI code of practice, in conjunction with ViiV Healthcare’s code of ethics as we used real patients within the video – ie people living with HIV
Describe the target audience and why your work is relevant to them.
Aimed at people living with HIV, communicating the benefits and what this means for their everyday lives, for them and their loved ones.
Developed with 14 UK charities, gaining true understanding and insight into the management and impact, of what U=U truly means.
Living with HIV? Today it’s just living.
Write a short summary of what happens in the film
We created a film starring people living with HIV, aimed at people living with HIV, to communicate the benefits of the U=U message and what this means in their everyday lives, for them and their loved ones.
We see glimpses into the modern day lives of those having to live with the condition, spanning sweet, tender moments to funny, sexy and personal. All seen in a positive light, to show the befits of reaching undetectable viral levels.
Leading us to realise, those living with HIV are actually, just living.