THE FLOWER AND THE BUTTERFLY
| Title | THE FLOWER AND THE BUTTERFLY |
| Brand | CLAS OHLSON |
| Product/Service | HOME RETAIL |
| Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
KING Stockholm, SWEDEN
|
|
Idea Creation
|
KING Stockholm, SWEDEN
|
|
Production
|
HEY FILM Stockholm, SWEDEN
|
Credits
| Christoffer Dymling |
King |
Creative Director/Copywriter |
| Axel Lokrantz Månson |
King |
Art Director |
| Jesper Stein |
King |
Art Director |
| Tom Hedström |
King |
Account Executive |
| Lena Ivarsson |
King |
Account Manager |
| Per Wilson |
King |
Planner |
| Frank Hollingworth |
King |
Executive Creative Director |
| Sunit Mehrotra |
King |
Account Supervisor |
| Jeff Jackett |
Clas Ohlson |
Group Head of Marketing, Merchandising and Brand |
| Peter Dodd |
Hey Film |
Director |
| Claudia Balboa |
Hey Film |
Producer |
| Gerri McCarthy |
Hey Film |
Executive Producer |
| Markus Ahlm |
Colony |
Agency Producer |
Write a short summary of what happens in the film
In this film we meet a Flower longing to go out to enjoy spring and love. Unfortunately it can’t because it’s owner hasn’t prepared it’s home for spring. So when the Flower falls for a butterfly it can’t touch it because there’s a window between them. Time passes and when the next spring comes we believe the flower are about to get thrown away. Instead it gets planted in a balcony pot, hung on the balcony railing and gets reunited with the butterfly.
Cultural / Context information for the jury
Home retail store Clas Ohlson is a Nordic chain store. They are a one stop shop for everything you need to make your home ready for Spring.